Comments on: IWC’s latest target audience

By: Simon_Leung

Simon_Leung — Mon, 08 Sep 2008 11:30:09 +0000

For the most part the IWC is more realistic in terms of pricing.
This is a watch company that manufactures their own movements and from
my perspective,they tend to suit everyone across the board.

Rolex for their credit,was that their Precision hand-wound movements
were extremely robust and simple to work on. However,their justification for the annual price is to combat against counterfeit watches.

The indices and hands on a Rolex dial is made from 18kt white gold.
The stainless steel case is made from a solid piece of 904L grade steel that is hand formed, polished and assembled.

However,IWC has the upper hand when it comes to the movement.
This is a watch company that is ranked No.2 just behind Patek Philippe.
IWC Caliber 5000 and IWC Caliber 89 are by far extremely beautiful movements to look at and to admire.

Rolex spend huge sums of money on marketing, where as IWC spends their money on Research and Development. Therefore,IWC is at the forefront of making great watch movements.

By: Robert-Jan

Robert-Jan — Wed, 07 Feb 2007 12:41:18 +0000

@Andrew, I am sure that you think IWC has more to offer. However, I don’t think the wannabe or social climber is interested in the added-value of IWC bracelets or other extras. It is about name tags. At least in The Netherlands, IWC is advertising in all kinds of magazines (business and leisure). I also noticed the run on IWC watches at the company I work for and at the ones of friends. So, the fundamentals for my posting are quite Dutch-oriented/based. However, it would be nice to keep an eye on such trends in other countries as well.

By: Andrew

Andrew — Wed, 07 Feb 2007 10:04:19 +0000

I think whilst that can be said about Rolex I don’t imagine it’s applicable to IWC which hasn’t as far as I know advertised much before. In any event, I think they have much more to offer the watch buyer than some glitzy, flimsy-bracelet bling-laden wrist accessory that is aimed at the wannabe or social climber. IWC is at least offering both buyer and enthusiast something quite different and unique both mechanically and in style content . Well that’s my humble 2c anyway. Kind regards.

By: Robert-Jan

Robert-Jan — Wed, 07 Feb 2007 08:37:17 +0000

I think that’s not the point here. The point is that it IWC seems to fall into the same category as Rolex is in for decades now. A watch for the ignorant buyer.. (nothing wrong with that as I wrote, but the image will get blurry by watch collectors and passionates). It would be a shame if that happens, but IWC does not seem to care, looking at their advertizements in all kinds of magazines. The point of this post was not a Rolex vs IWC debate.

By: Andrew

Andrew — Tue, 06 Feb 2007 22:50:26 +0000

It’s the ” We are Rolex and we are the best ” mind control trash of several decades. The fact is Rolex folk cannot stand the heat of the competition since their brand has done nothing but live on their past glories. Yes they’ve made some good watches and movements but all they ever do now is raise the price on an annual basis - incidentally what they’ve been good at for almost an eternity without doing anything to justify the price hike. Credit where credit’s due and IWC for my money are showing a lot more integrity than the old fogies at Rolex.

By: Robert-Jan

Robert-Jan — Sat, 03 Feb 2007 16:34:46 +0000

No Chuck, it is the big IWC vs ‘anyone’ posting ;-).

By: Chuck

Chuck — Sat, 03 Feb 2007 15:55:49 +0000

Correction on the use of the word ‘new’… by ‘new’ I mean new to the public non-WIS eye.

By: Chuck

Chuck — Sat, 03 Feb 2007 15:55:02 +0000

Oh boy. The whole Rolex vs. ‘anyone’ thing again.
The fact of the matter is that Rolex was innovative a long time ago, and has been riding on that success, whereas new companies such as IWC are pushing out innovative new designs and movements (5000 caliber for example). Credit goes where credit is due.