Comments on: Begin your own tradition http://www.fratellowatches.com/archives/2007/11/19/begin-your-own-tradition/ watchweblog Mon, 13 Oct 2008 12:18:55 +0000 http://wordpress.org/?v=abc By: Robert-Jan http://www.fratellowatches.com/archives/2007/11/19/begin-your-own-tradition/#comment-63412 Robert-Jan Thu, 06 Dec 2007 07:25:18 +0000 http://www.fratellowatches.com/archives/2007/11/19/begin-your-own-tradition/#comment-63412 Tony, I was indeed referring to the IWC Ingenieur as we know it today, with the integrated bracelet. I am aware that the Ingenieur has been around for a longer time, but since these early models do not even come close to the aesthetics of the later models, the Nautilus and Royal Oak Jumbo, I didn't even bother to give the full Ingenieur introduction ;) Thanks for your comment to have this cleared though! RJ Tony,

I was indeed referring to the IWC Ingenieur as we know it today, with the integrated bracelet. I am aware that the Ingenieur has been around for a longer time, but since these early models do not even come close to the aesthetics of the later models, the Nautilus and Royal Oak Jumbo, I didn’t even bother to give the full Ingenieur introduction ;) Thanks for your comment to have this cleared though!

RJ

]]> By: Tony C. http://www.fratellowatches.com/archives/2007/11/19/begin-your-own-tradition/#comment-63370 Tony C. Thu, 06 Dec 2007 02:31:30 +0000 http://www.fratellowatches.com/archives/2007/11/19/begin-your-own-tradition/#comment-63370 One small nit to pick: Gerald Genta was hardly responsible for the Ingenieur, even assuming that you're only referring to its aesthetics, given that the iconic model was introduced in 1955, a full twenty years before Genta was hired by IWC. Regards, Tony C. One small nit to pick: Gerald Genta was hardly responsible for the Ingenieur, even assuming that you’re only referring to its aesthetics, given that the iconic model was introduced in 1955, a full twenty years before Genta was hired by IWC.

Regards,

Tony C.

]]> By: Harry Bishop http://www.fratellowatches.com/archives/2007/11/19/begin-your-own-tradition/#comment-61119 Harry Bishop Tue, 20 Nov 2007 20:53:35 +0000 http://www.fratellowatches.com/archives/2007/11/19/begin-your-own-tradition/#comment-61119 Great article thanks. I was just writing yesterday on brands, and how "Web 2.0" has actually increased the power of good brands, ones that are true to what they say (I was replying to a post on another site that said brands are dead today). Patek Phillipe is one of the best examples I can think of, they've developed an amazing following to the message they defined in their "generations" campaign. A friend of mine just purchased his first Patek, and to him it's the pinnacle of all watches. And yes, he quoted the generations campaign when talking about them. Personally I collect vintage Seikos. Certainly a very different space in the watch market :-) but also another great brand, you really know what they stand for. As always thanks for the great articles, I'll be quoting you as an example on this one! Harry http://www.harrybishop.ca Great article thanks. I was just writing yesterday on brands, and how “Web 2.0″ has actually increased the power of good brands, ones that are true to what they say (I was replying to a post on another site that said brands are dead today).

Patek Phillipe is one of the best examples I can think of, they’ve developed an amazing following to the message they defined in their “generations” campaign. A friend of mine just purchased his first Patek, and to him it’s the pinnacle of all watches. And yes, he quoted the generations campaign when talking about them.

Personally I collect vintage Seikos. Certainly a very different space in the watch market :-) but also another great brand, you really know what they stand for.

As always thanks for the great articles, I’ll be quoting you as an example on this one!

Harry
http://www.harrybishop.ca

]]> By: Robert Laughlin http://www.fratellowatches.com/archives/2007/11/19/begin-your-own-tradition/#comment-61080 Robert Laughlin Tue, 20 Nov 2007 17:00:19 +0000 http://www.fratellowatches.com/archives/2007/11/19/begin-your-own-tradition/#comment-61080 Every time I see that ad I remember a story I was told,perhaps 20 years ago, by a customer who noticed a Patek Philippe on display in my booth at a local antique show. He was an older gentleman, long since retired, who after graduating university had taken a trans-Atlantic voyage to Europe with a group of friends. On the first night of the trip the students were gathered on the deck enjoying a couple of beers, one of them stood up and in a loud voice declared 'we have the whole summer ahead of us, no classes to attend and no need to know what time of day it is' and on that he un-strapped his wristwatch and threw it overboard, several of the other students then removed their watches and threw them overboard also. I had no idea what I had done, said the gentleman, until several years later my father asked me "why don't you ever wear the Patek Philippe I gave you when you graduated?" Every time I see that ad I remember a story I was told,perhaps 20 years ago, by a customer who noticed a Patek Philippe on display in my booth at a local antique show. He was an older gentleman, long since retired, who after graduating university had taken a trans-Atlantic voyage to Europe with a group of friends. On the first night of the trip the students were gathered on the deck enjoying a couple of beers, one of them stood up and in a loud voice declared ‘we have the whole summer ahead of us, no classes to attend and no need to know what time of day it is’ and on that he un-strapped his wristwatch and threw it overboard, several of the other students then removed their watches and threw them overboard also.
I had no idea what I had done, said the gentleman, until several years later my father asked me “why don’t you ever wear the Patek Philippe I gave you when you graduated?”

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