If you have a collection of watches (2 or more) and at least one of them has an automatic mechanical movement, chances are pretty big that – after a few days of not wearing it – you have to correct the time/date when you pick it up again. A watch winder may come in handy. If you search on the various watch forums, you will probably read about the oil in the movement that will thicken after a long period of not wearing. However, this has never been confirmed by a watch maker.

I think a watch winder is just there for your convenience?��Ǩ�� if you have an automatic watch with a date, which does not have a quick set (quick set = changing the date by pulling the crown in a certain position and when you turn it, the date will change into the next date), correcting the date can be a time consuming activity. Especially when you are in a hurry. The lucky guys with a watch that has a complication like a moonphase and/or perpetual calendar should get a watch winder anyway, it really prevents you from fiddeling around with your watch during the first two hours of your precious sunday morning.

Watch-Winder.co.uk offers various winders for great value to keep your [other] watch running perfectly. The compact winder I reviewed, is pictured above and is available through their website for only 42.99UKP.

Click here for the full review on this burlwood finish watch winder!

Ace Jewelers in Amsterdam is going shopping cart. So, what’s special about that? Some [smaller] independent brands even sell watches via their own website. True. However, Ace Jewelers is an authorized dealer of big brands, like [for example] Baume et Mercier, Breitling, Ebel, IWC, Longines, Omega and TAG Heuer.

Authorized dealers are of course permitted [by the watch manufacturers] to have their own website, but selling these watches via their webshop is quite unique. By doing this, an authorized dealer like Ace Jewelers is – finally – able to compete in a fair manner with the online watchstores that offer watches via the grey channels.

The added value to customers is that you are also able to visit the ‘brick and mortar’-store to pick-up the watch or to get good after sales service if necessary, without the hassle of sending your precious watch by mail.

Another great selling point of Ace Jewelers is that they offer an incredible extent of information about their products. Some product pages even includes videos of the watch!

When ordering a watch, you can select to have it send to you by mail or to pick it up in their store in Amsterdam. Payments are accepted through the well known credit card companies, iDEAL (a safe Dutch online payment system that works with most of the Dutch banks), bank transfer, cash on delivery and of course by ATM in the Ace store if you choose to pick up your watch yourself.

A safe way to buy your wrist watch online, from an authorized dealer. Besides this, the website offers great functionality for comparing wristwatches, ordering watch accessories (watch boxes, leather [watch manufacturer] straps, etc.) and all watch manuals are on-line accessible in PDF format.

I hope that IWC, Omega and the other aforementioned brands support this initiative by Ace Jewelers. I believe that customers want to be able to do an online queste before they go out to the shops and buy a watch, and finding an authorized dealer with a professional on-line frontend application is helping them tremendously in the web of online watch dealers.

In my opinion, this is the only way to go for these established brands to keep up with the ever growing needs [for information] of the modern customer.