When the World Cup final is over and the weather allows you to go and visit the beach, make sure to bring the latest copy of WATCH magazine. It is in Dutch and only available in The Netherlands and Belgium. So, if you are in either of these countries, go and check-out the latest copy of WATCH magazine. Not only about watches It includes my column on watch manufacturers and their customer service or lack of it.. WATCH magazine is available in the better book and magazine stores. Also, you can order it on-line via www.watch-magazine.nl.

For the non-Dutch speakers/readers, I got at least something nice to look at as well. A slide show about TAG Heuer to celebrate their 150 years of existence and to promote a book written by Nick Foulkes, who writes about horology for several magazines and has written books about James Bond and the Count d’Orsay. His 145 USD book can be ordered directly from Assouline (click here).

The promotional slide show can be found at Nowness, click here to view it! Thanks to Terry Warren for the heads up. Below one of the famous pictures of Steve McQueen wearing this Heuer Monaco (ref.1133 with caliber 11 movement) for the movie LeMans. A watch that has a lot of followers by both Heuer and race fans. Did you see the special edition of 55 pieces only for the Porsche Club of America? I did a write up for my friends over at MotoringExposure, click here to read it. A great website for fans of fast and luxury sports cars.

On the 11th of June, Antiquorum is auctioning Timepieces from Twentieth Century Icons. This auction includes some stuff that belonged to Steve McQueen. Besides the actual watch that Steve McQueen wore in the Le Mans movie, the Heuer Monaco (ref.1133), Antiquorum is also auctioning his Von Dutch motorcycle (what has this to do with timepieces you may ask? I don’t know. It has to do with money probably.) and a Rolex Submariner 5512 that was given to Jimmy Brucker, early 1980. I don’t know if it is the actual watch that has been spotted on the wrist of Steve McQueen several times, or that it is just a similar model. Chad McQueen, Steve’s son, has been spotted wearing a similar Submariner as well. Who knows.

Antiquorum estimates that the Heuer Monaco between 10.000 USD and 20.000 USD. Same goes for the Rolex Submariner 5512. I think both estimates are a bit low to be honest, especially when it is proven that Steve McQueen actually wore this Submariner in his private life as well. The Heuer Monaco was given away after the movie, as soon as he hit the way back home. So far for Steve’s loyalty to the Heuer Monaco. Who’s to blame? Certainly not Steve McQueen, but this is once again showing the sad marketing by TAG Heuer of milking out the use of their watch in a movie. And let’s be honest now, this movie isn’t that great either, except for the nice scenery.

Anyway, well informed sources over at ‘Das Rolex Forum‘ said that the dial has been replaced at some point during the watch’s lifetime. The watch is obviously polished a few times as well. However, that doesn’t count, when someone (which I think should be Antiquorum’s role) can prove that Steve McQueen actually did wear this particular watch.

Other timepieces in this auction are a gold Cartier Pasha with quartz movement, given to Sammy Davis Jr. by his friend Frank Sinatra, also in 1980.?Ǭ� Estimated price is between 10.000 USD and 20.000 USD. It seems to me that the ‘experts’ over at Antiquorum have an easy job, or are just lazy. Then there are these Gruen and Movado watches. The Gruen was a gift from Frank Sinatra to a friend of his, Al Silvani. Frank seemed to enjoy giving away timepieces. The Movado was a gift to President Roosevelt, by his son-in-law, for his 63rd birthday in 1945. This watch is estimated at 50.000 USD to 60.000 USD.

Want to see the other object for sale? Have a go at http://www.antiquorum.com/eng/press/2009/209106/juneny09auction.html.

One of the big bummers of the BaselWorld 2009 show was that I was unable to take a closer look at TAG Heuer’s new watches. The gigantic booth had this display in front of it, with both the old Monaco (1133) (it was the actual watch that Steve McQueen wore in Le Mans) and the new 40th anniversary Monaco.

The girl (a rented promo model with a cool leather TAG Heuer ‘Gulf’ jacket) couldn’t allow us to go inside the booth to make some decent pictures and she was also told NOT to give any press kits to the press (I had a press card via Perpetuelle).

I wonder if that’s really the policy, since TAG Heuer at least floods my mailbox with ALL of their new releases and celebrity news. Anyway, since there was no oppurtunity to take a decent shot of the wristwatch, I can only offer you the official TAG Heuer press photo.

The re-edition looks quite nice, and TAG Heuer finally understood that they should have the winding crown on the left side. Like the original. Now for the poor stuff… the watch has ‘in tribute to Steve McQueen’ engraved on the backside. I think most of us know that Steve McQueen wore a Rolex Submariner most of the time, and that he only used this watch (and appearantly returned it afterwards) for the Le Mans movie.

Anyway, TAG Heuer is probably aware of this and decided to make only 1000 pieces of them. The price, is approx 6000 Euro. There is nothing wrong with a nice TAG Heuer watch, but 6K seems a bit too optimistic. The vintage Monaco ref.1133 is a nicer buy in my opinion, it is at least the real deal (if you are a Steve McQueen / LeMans fan) and can be found between 4250 euro and 5900 Euro currently (on Chrono24), with orginal box and bracelet.

Again, there is nothing much wrong with the watch itself, only the chronograph pushers are different when you give the watch a first glance, but the price and the engraving would make me buy Das Original!

Now, how can I remove myself from their mailing list…