Tudor is back in business! They seemed to be somewhat lost in the last few years, but Tudor came back with new designs and a new image. Their marketing department is making extra hours, all the commercials/banners on the internet (not only at watch portals, also on social networking sites like aSmallWorld.net). TheTimeTV made the TNight video presentation available for Fratellowatches.com. (Thanks Boon Chong!) I especially like the lady’s watches from Tudor, the gent’s chronograph is also nice, except for the over exaggerated writing on the bracelet. Ron Ferri, responsible for the design of the advertizing campaign also joined the party in Berlin.
I think the question is, would you buy a Tudor? Obviously, their watches didn’t sell very good in the past, since they were relying a bit too much on their big brothers by Rolex. People would think you’d want to have a Rolex but opted for second-best. The new Tudor line is refreshing and doesn’t remind us to their brother’s watches by the crowned firm. This brand has its own face now.
What do you think? Share your opinion with us by clicking ‘comments’.
TheTimeTV – the watchmaking channel, and partner of Fratellowatches.com, has a bunch of new and interesting flicks on their website. Their +5 minute video on Urwerk gives the viewers a great inside view on how this watch manufacturer creates their watches.
From the first steps of designing a watch on paper, to CAD technologies, production and the final product..
This video features interesting interviews given by the owners of Urwerk (Baumgartner & Frei), watch designers and an introduction of the Urwerk employees. In the first quarter of 2008, I had the pleasure to see an Urwerk watch in a The Hour Glass shop in the Millenia Walk shoppingcenter in Singapore. An incredible timepiece! It was a business trip (non-watch related) and unfortunately I didn’t have the time to ask the sales person from The Hour Glass everything I wanted to know. This video answers most of my questions though
TheTimeTV is a television channel for Watchmaking enthusiasts and professionals. New products, interviews, events, insights – TheTimeTV covers the latest Watchmaking industry news through exclusive reports and interviews. I blogged about the time tv on 11 May 2006 as well, but a number of things has been changed since then..
The Time TV now offer a wide range of videos ?Ǩ Products/ Interviews/ Events etc, and it is becoming one of the leading websites in terms of exposure. In June this year, they have also launched a new partnership with www.horlogerie.com, and now, the videos can be found on both WebTVs.
Personally, I especially like the product videos on the TheTimeTV website. A number of great watches of known and less known brands are present! Video is the next best thing on the web imho, and I am glad that TheTimeTV is showing how it should be used for us watch freaks
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