The fact that Bernie and his girlfriend got robbed last month, is an excellent marketing tool for Hublot. Although pretty sure it was a JLC that got taken from his wrist, it now seems to be a Hublot. You can read more about the robbery here.
The money making machine Bernie Ecclestone knows how to turn something negative into something positive (money).
Thanks to JIFF for the tip and the original post at a Dutch car blog can be found here.