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	<title>Fratellowatches.com</title>
	<link>http://www.fratellowatches.com</link>
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		<title>Daytona distribution trick is a trend setter</title>
		<description><![CDATA[Similarities between a Rolex Daytona and a Nintendo Wii? 


Probably one of the best marketing tricks is unavailability. I am not a marketeer, so I don’t know how this works exactly, but I think Rolex paved the way for other branches as well. The Daytona cult is almost impossible to copy, because it was initiated [...]]]></description>
		<link>http://www.fratellowatches.com/archives/2008/05/09/daytona-distribution-trick-is-a-trend-setter/</link>
			</item>
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		<title>Panerai forum</title>
		<description><![CDATA[As per the 1st of May, I opened a Dutch Panerai forum. I noticed how popular other Dutch speaking watch forums are, or German, or Spanish&#8230; although English is the accepted language for everybody, the native language forums do well I think.
So for the Dutch and Vlamish, please visit the Paneraiforum.nl website:

Enjoy!
]]></description>
		<link>http://www.fratellowatches.com/archives/2008/05/04/panerai-forum/</link>
			</item>
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		<title>The new Chopard website</title>
		<description><![CDATA[The official launch will be on the 5th of May, but we have been invited by mr Lehmann to have a sneak preview of the beta version website. 

The website includes the whole range of products of Chopard, but the main focus remains watches and jewelery ofcourse. In the accessoiries section you&#8217;ll find all leather [...]]]></description>
		<link>http://www.fratellowatches.com/archives/2008/04/29/the-new-chopard-website/</link>
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		<title>TAG Heuer Party Squad</title>
		<description><![CDATA[Tennis star Maria Sharapova just turned 21 years old on the 23rd of April. TAG Heuer organized a big birthday party for their ambassador of sports watches. The press release states that TAG Heuer was honored to do so. Yeah  

I understand the whole ambassador concept, it seems to attract potential buyers. But why [...]]]></description>
		<link>http://www.fratellowatches.com/archives/2008/04/25/tag-heuer-party-squad/</link>
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		<title>IWC Ingenieur Climate Action</title>
		<description><![CDATA[Well, so far I haven&#8217;t been the biggest poster on Fratello. Being busy with a lot of other stuff I found it hard to come up with a nice subject for a new post..
But now I found a interesting watch.. The Ingenieur Climate Action. Let&#8217;s start with a pic (posted on ThePurists):

Mm.. I actually kinda [...]]]></description>
		<link>http://www.fratellowatches.com/archives/2008/04/22/iwc-ingenieur-climate-action/</link>
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		<title>Even more Basel 2008 Impressions</title>
		<description><![CDATA[Alon over at the Ace Jewelers Blog posts great pictorials on the Basel 2008 expo. Besides the brands he carries for his Ace shop, he also posts pictures of various other brands. 
I liked the concept of the Hamilton Code Breaker for example (see picture below). And another cool watch he posted about is the [...]]]></description>
		<link>http://www.fratellowatches.com/archives/2008/04/09/even-more-basel-2008-impressions/</link>
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		<title>More Basel 2008 Impressions</title>
		<description><![CDATA[As Evert wrote in the last blog, Rolex seems to be stealing the Basel show. According to TimeZone member Imrankhan, who visited the Basel 2008 show, the Rolex booth was flooded with impressive watches! He wrote an excellent report on Basel (including a lot of images) in the Basel Forum over at TimeZone.
Besides all the [...]]]></description>
		<link>http://www.fratellowatches.com/archives/2008/04/08/more-basel-2008-impressions/</link>
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		<title>SIHH Basel 2008 Rolex Impressions</title>
		<description><![CDATA[The 2008 Basel show is lovingly called “this time of year” around the Rolex boards. The rules of the game are that Rolex S.A. does it&#8217;s best to guard their news untill the start of the show, and the rest of the world seems to be hunting down every particle of information available. It starts [...]]]></description>
		<link>http://www.fratellowatches.com/archives/2008/04/03/sihh-basel-2008-rolex-impressions/</link>
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		<title>(Don’t believe) the PVD hype</title>
		<description><![CDATA[Authentic tool watches and military watches are getting more and more attention these days. Not only old military Rolexes and vintage Benrus watches for example,  but also the more modern pieces by brands like Marathon and CWC are popular. Many of these watches have a matte black finish to the steel. This color is created [...]]]></description>
		<link>http://www.fratellowatches.com/archives/2008/03/19/don%e2%80%99t-believe-the-pvd-hype/</link>
			</item>
	<item>
		<title>web 2.0 and horology</title>
		<description><![CDATA[I just finalized a write-up for Watch Freaks, a blog hosted by Alon Ben-Joseph. It is about web 2.0 and horology and how this combines. Or should combine in my opinion  
Click here to read the article &#8216;what did web 2.0 did for horology?&#8217;

An example of what it didn&#8217;t do for Ebel.
]]></description>
		<link>http://www.fratellowatches.com/archives/2008/03/17/web-20-and-horology/</link>
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		<title>Price and Praise of the Sports Rolex</title>
		<description><![CDATA[Hi, my name is Evert, I’m a WIS friend of mr. Fratello aka Robert-Jan. He kindly lends me his blog space to share my thoughts when and if worthwhile. Thanks to him and I hope you enjoy.
Since the beginning of my watch passion, I&#8217;m interested in Rolex. The internet turned out to be the place [...]]]></description>
		<link>http://www.fratellowatches.com/archives/2008/03/13/price-and-praise-of-the-sports-rolex/</link>
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		<title>The Blog Game: Tag! Your it!</title>
		<description><![CDATA[Time for something completely different. I have been tagged by Alon Ben Joseph who renamed the original game &#8216;8 things you don&#8217;t know about me&#8221; to &#8220;The Blog Game: Tag! Your it!&#8221;. I&#8217;ll play of course.
The rules are:
1. Link to your tagger and post these rules;
2. List EIGHT random facts about yourself;
3. Tag EIGHT people [...]]]></description>
		<link>http://www.fratellowatches.com/archives/2008/03/13/the-blog-game-tag-your-it/</link>
			</item>
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		<title>Attention: stolen watches</title>
		<description><![CDATA[Watch collector and seller Manbodh Watches in Den Haag reported the following watches as stolen:



Manbodh offers a high reward for returning these watches. If these watches are offered (see the serial numbers), please contact Manbodh Watches asap.
]]></description>
		<link>http://www.fratellowatches.com/archives/2008/03/12/attention-stolen-watches/</link>
			</item>
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		<title>15300ST on a custom strap</title>
		<description><![CDATA[I really like the Audemars Piguet stainless steel bracelet on the Royal Oak models, although it tapers a bit too much to my taste. However, I can hardly imagine someone would want to replace this incredibly genius piece of art with a leather strap. VikenB over at the Audemars Piguet forum did. This customized strap [...]]]></description>
		<link>http://www.fratellowatches.com/archives/2008/03/12/15300st-on-a-custom-strap/</link>
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		<title>What will Basel 2008 bring us?</title>
		<description><![CDATA[What can we expect? Will Rolex introduce a new Sea-Dweller or Submariner with ceramic bezel? Will Zenith produce more dreadful watches? Will more brands introduce their inhouse movements? What are the new brands? Is horology dead as Velociohile says or did the watch industry suddenly gained enough insight to make watch collecting fun &#038; cool [...]]]></description>
		<link>http://www.fratellowatches.com/archives/2008/03/12/what-will-basel-2008-bring-us/</link>
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