Guess what Rolex did… The last price list from Rolex dates back allready to 2001. Three years without a price increase (in Europe at least).

So now I heard that I could pick up the new 2005 price list, I was of course somewhat reluctant. How much are they gonna increase over 4 years time…

Rolex didn’t. They even lowered most of the prices from their regular models like Airking, Date, DateJust and even some sports models with a few to tens of Euro’s.

Am I dreaming? What is happening?

Gerard