Ikepod, a brand of watches designed by Marc Newson, is back. After financial issues in the past, they are working on a re-entry on the watch market. According to sources on WatchRap.com and Coolhunting, probably at the end of this year.¬†I am very curious about their strategy for the relaunch of the brand, as it is seems to be clear that they cannot start from where they had left.. Poor marketing and distribution are words that come to mind when I think of the time that they were still in business. Let’s hope for the best, because a¬†number of models of their ‘previous’ collection were great in my opinion. If you are ready for something really special and unique in your collection, you can get one of the old models via Chrono24. They start at approx. 2000 euro on the used market.

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