Although it is hard to imagine some times, there are still plenty of people out there with only one watch or even no watch at all. Once in a blue moon when I just slammed the door of my house behind me realizing that I am not wearing a watch, I feel an urge to get back in the house and grab it. Even when I am already late, there is no chance I am going somewhere without wearing a watch. So I can’t relate to the second group of people, who never wear a watch.

The first group of people, those with only one watch, are also difficult to relate to. You need at least a chronograph, a watch with an extra time zone, a diver’s watch (of course, even if the only water you’ll see is either at the sink , shower, rain or in the fridge) and a watch with a battery to make sure everything else is running on time.

On the other hand, I envy that group of people with only one watch as well. Makes life easier and – in fact – aren’t we watch aficionados jealous of the +60 year old guys who have owned their Rolex Submariner (or whatever) since their 20th birthday.

Reality is however that the majority of people – including me – need to make choices. So, what if you want to buy one good watch. For now. Where should you start? To help you out a bit, I will give 10 possible choices in 10 different price categories. From relatively cheap (below 500 Euro ~ $587 USD) to a watch with a price tag of over € 30.000,- Euro (~ $35,000.- USD) and 8 other price categories in between.

For this overview of 10 watches in 10 different price categories, I will stick to new watches only as the majority of people probably won’t go vintage for their one and only watch. It would make a nice sequel to this article though, to come up with a list of 10 vintage watches in the same price ranges.

Enough talking, the task is clear so let’s go.

Under €500 Euro – Seiko SKX007

In this price category you will find lots of watches. However, if you rule out quartz watches (and thus a lot of fashion related watches) the list becomes quite narrow. I had a hard time deciding between a Tissot Visodate (we reviewed it here) and a Seiko diver (SKX007). The Seiko SKX007 is basically the successor of the 7002, 6309 and 6105 models that have a high number of fans all over the world. Even the SKX007 can be considered a classic today. This 41mm diver’s watch will suit most men and it can be bought with a black rubber strap as well as with a jubilee-style bracelet. A variety of other straps and bracelets is available as well for this model. Inside is a Seiko caliber 7S26 automatic movement and has a day and date indicator. I actually bought this model myself a couple of weeks ago, to have a perfect beater. Although list price is €299 Euro here, actual market prices make it an even more interesting watch.

SKX007K1€500 – €1000 Euro – Longines HydroConquest

Last November we performed an in-depth review of this Longines HydroConquest with a suggested retail price of €940 Euro. An amazing watch for just below €1000 Euro. Another great contester was this Sinn 104 that the watch manufacturer from Frankfurt am Main, which is also priced just below € 1000 Euro. The Longines HydroConquest has an ETA caliber 2824 movement inside and comes with a solid stainless steel bracelet but can also be bought with a rubber strap. It is a typical diver’s watch with a screw-down crown, uni-directional bezel and bracelet with diver’s extension but will also suit you well being a desk diver.

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Longines HydroConquest Review€ 1000 – € 2000 Euro – Sinn 857 UTC TESTAF LH Cargo

It already starts to become a bit more difficult in this price range, as there is a lot to choose from, especially from some of the bigger (and perhaps this plays a role for many people out there) brand names on the dial. In this price range, a highly sought after watch is the TAG Heuer Aquaracer 500M, which is definitely a great buy at €1800 Euro (list price). However, a brand that is very familiar to me personally and by a lot of enthusiasts of the online watch community is the aforementioned Sinn from Frankfurt. Sinn has a 857 UTC TestAf LH Cargo watch for €1890 Euro. A great timepiece, limited to 777 pieces only and comes in a wonderful Lufthansa Cargo box. Inside is an ETA caliber ETA 2893-2 movement, indicating an extra time zone on a 24 hour scale. The photo below is from our friends of Tidssonen in Norway who did an in-depth review of the watch (here).

wSINN_857-UTC-TESTAF-LH-Cargo_K_A4€ 2000 – € 3000 Euro – Tudor Heritage Black Bay Midnight Blue

This feels a bit awkward actually, as I don’t feel that old but I can still remember the days you bought a very decent new (!) Rolex Submariner for this money as if it were yesterday. Well, those days are gone and where the current Rolex Submariner has a € 7000 Euro price tag, Tudor comes in to fill that gap that Rolex left behind. With their relaunch just a few years ago, with Heritage models like the chronograph and this Black Bay, they offer a really interesting watch in this €2000 – €3000 price range. The Tudor Heritage Black Bay in midnight blue has been introduced in 2014 and was one of the most talked about watches of the BaselWorld exhibition. Inside this watch is an ETA based caliber (ETA 2824-2) movement. Available on a beautiful soft strap (NATO style) as well as leather and a stainless steel bracelet. We did an in-depth review of this watch here, after wearing it for a few weeks. If you are more into classical looking watches, I’d suggest to have a look at some of the Longines Master Collection pieces, with moon phase and calendar functions.

Tudor Heritage Black Bay Midnight Blue€3000 – €5000 Euro – Omega Speedmaster Professional

What did you expect? We dedicated an entire day after this icon. The roots of the Omega Speedmaster Professional (reference 311.30.42.30.01.005) go back to 1957 although the current model looks more like the version that was introduced in 1968. It is still the flight qualified watch for all manned NASA missions and currently lists for €3940 Euro. An increase from €3410 Euro, as it now comes with an impressive (huge) box with extra straps, a loupe, a commemorative coin and a tool to swap straps yourself. Inside is the Lemania based Omega caliber 1861 movement. If you don’t like a non-water resistant watch, plexi crystal or a hand-wound watch, you might check-out the Omega Seamaster 300 1957 re-edition that was introduced last year. Find it here.

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Omega Speedmaster Professional€5000 – €7500 Euro – Rolex GMT-Master II

Introduced in Basel in 2013 and in my opinion one of the nicest GMT-Master II variations around. This GMT-Master II 116710BLNR or ‘Batman’ is a great all-round watch with an extra time zone. We did a write-up on the history of the GMT-Master a while ago (click here), which you might find interesting to read when investigating a possible purchase of this model. Inside is Rolex in-house movement caliber 3186, also used in its predecessor. The Oyster bracelet is not to everyone’s liking due to the polished center link, but it is one of the most comfortable bracelet’s you will ever wear. List price of this Rolex GMT-Master II is €7300 Euro. Alternatives might be the Rolex Explorer II, Rolex Submariner or a Rolex Datejust II.

€7500 – €10000 Euro – Omega Speedmaster Grey Side of the Moon

What a bunch of surprises Omega had for us in stock last year. The Omega Seamaster 300, the De Ville Trésor, the 3rd generation X-33 and this Speedmaster Grey Side of the Moon. In this price range, it gets a bit tricky as it is the price range where IWC, Jaeger-LeCoultre, Rolex, Panerai and a lot of others reside. Yet I picked the Speedmaster Grey Side of the Moon (list price €9410 Euro). Since I am a big fan of the Moonwatch, the hand-wound versions to be precise, the design of the Grey Side and Dark Side of the Moon watches are appealing to me. If I would take that sentiment out of my reason for picking this watch, that would be still plenty of reasons left to buy this particular watch. The Omega caliber 9300 movement is simply stunning (we’ve been to the assembly facility, reported here), using the chronograph pushers feels like silk. The domed sapphire crystals on both sides and the dark ceramic case make this is very handsome watch, as does the lay-out of the watch. Usable for every day wear. Alternative? The Dark Side of the Moon. Another brand? Have you seen the JLC Geophysic?

€10000 – €20000 – Ressence Type 1

I could have said Audemars Piguet Royal Oak 15202 but truth of the matter is that I would probably go pre-owned or vintage on that model. Ressence is a brand found by Benoit Mintiens in 2009, a so called independent watchmaker. The dial has rotating discs that will indicate the time, as if they float on the dial. Something Benoit Mintiens really mastered with the Type 3 watch where the dial module has been oil-filled. A very interesting and uncommon watch but I’d say it would make a beautiful one-watch to own. Price tag on this watch is approx. €17.500,- Euro). Alternatives? Okay, the Audemars Piguet Royal Oak 15202ST. A very thin comfortable everyday watch.

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€20.000 – €30.000 Patek Philippe Nautilus

With a list price just over €21.000 Euro, this watch falls into this category hence it is the one I would pick if I needed only one watch. A safe choice perhaps, but it is the watch – together with the Audemars Piguet Royal Oak – that had huge impact in the market of luxury watches in the 1970s. Although the current stainless steel Nautilus reference 5711/1A has a different case construction than the original model reference 3700/1A (read our 5711/1A versus 3700/1A comparison article here), it is still a very attractive watch to have with its sleek lines and port hole appearance. Inside is Patek Philippe’s caliber 324 S C movement, a beautiful finished and constructed movement. Alternative? The Ressence Type 3 or the A. Lange & Söhne Lange 1 or Patek Philippe Calatrava 5227 if you are more into classic watches.

Over €30000 – A. Lange & Söhne Lange 1 Time Zone

Although anything over €30.000 Euro would do in this category, I still feel I am being modest by selecting a watch of €51.900 Euro. However, this watch is not about the price tag. The A. Lange & Söhne Lange 1 Time Zone 116.025 in platinum is based on one of my favourite dress watches, the Lange 1. The watchmakers from Dresden combined this icon with the functionality of a world timer watch (I have a weak spot for those) and came up with this easy-to-use Lange 1 Time Zone. As you can see in the photo we took a while ago (below), you will see how detailed the dial is of this watch. And that’s only the front side of the watch. On the back side, you can admire its hand-wound caliber L031.1 movement with the 3/4 base plate made of German silver. This would be my watch of choice in this price category. Alternatives? Anything Patek from their Grand Complications collection or something out of this world from one of the independents? This price category opens up a lot of options and you can discuss whether someone with a watch in this price range stays with one watch. I doubt it.

Does your list look different? Please share with us in the comments below. You don’t have to go through all price categories, but please do tell us what you would buy as your only one watch.

Robert-Jan Broer
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Robert-Jan Broer

Founder & Editor at Fratello Watches
Robert-Jan Broer, born in 1977, watch collector and author on watches for over a decade. Founder of Fratello Watches in 2004.
Robert-Jan Broer
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  • Daniel Loorbach

    Agree with your well thought out suggestions. Maybe the Seiko Sumo could replace the 007 but the latter is indeed a genuine icon. The Ressence is a nice daring choice.

    • Thanks for your comment @danielloorbach:disqus
      The Sumo might be an interesting replacement. The list price of that Sumo in Europe is a bit above 500 Euro, but it can be had for less. I have both watches in my collection and love them.

  • Avinda Perera

    Hi great articles btw really enjoyed the ones I read. It would be great if you could perhaps list out what in your opinion would be the best buy watch for each price bracket..eg <€500 dive watch, chrono, gmt, quartz. Then €1000-€2000 dive watch, chrono, gmt, quartz. Etc. Would like to see your perspective on this. Fellow skx007 owner (mine's a 007j model) and budding watch lover. I discovered your site today through the seiko diver article On Watchville.

    • Hello Avinda,

      Thanks for your comment. That might be an interesting way to do this, perhaps in separate articles other wise it will be really really long 🙂

      Great to have you here!

      • Avinda Perera

        Thanks for your reply!, Yeah, but no doubt it will be well worth the wait, both for the article, and the comments section 🙂