Yesterday evening I was watching a rerun of Top Gear, where I noticed that one of the gueststars had a Panerai on his wrist. One of the presentators wears an Omega Seamaster Pro if I looked correctly last time. In watchmagazines, a great deal of interviews reveal that one who appreciates nice timepieces, also appreciates nice cars. The Rolex Daytona (or Cosmograph) and the Omega Speedmaster probably were one of the first few wristwatches that were specially designed for carraces. Followed by the Heuer chronograph models. Heuer also made chronographs for ‘on board’, and Sinn still produces ‘on board’ chronographs.

Photo by Horloge Platform Nederland

Anyway, when I just was reading this article on watches and cars, I really had to think about the author’s associations between certain watch and carbrands. Here is my own list, based on quality and image:

Rolex Day-Date = Mercedes Benz S600
Omega Speedmaster Pro = Porsche 911 Carrera 2
IWC Doppelchronograph = Audi S8
Panerai Powerreserve (PAM0027) = BMW M3
JaegerLeCoultre Reverso XGT Grande Reserve = Jaguar XJR
Rolex Daytona = Mercedes Benz SL55 AMG
Chronoswiss Delphis = Austin Healey
Audemars Piguet Royal Oak Jumbo = Bentley Continental GT
Sinn Finanzplatzwecker = Saab 9-5
Tag Heuer Monaco = Alfa Romeo GTA

What is your list? If you want to share your list, click the ‘Comments’-button below this post.

Robert-Jan Broer
Follow me

Robert-Jan Broer

Founder & Editor at Fratello Watches
Robert-Jan Broer, born in 1977, watch collector and author on watches for over a decade. Founder of Fratello Watches in 2004.
Robert-Jan Broer
Follow me