My article in WATCH about the watch industry and e-commerce

Robert-Jan Broer
May 11, 2009
MIN READ
My article in WATCH about the watch industry and e-commerce

Besides publishing for digital media such as my own blog, my first article (a column) for printed press is also a fact. WATCH, a Dutch magazine about watches, dining, men’s fashion, cars, traveling (ergo: “the finer things in life” :)). It is written in Dutch, and I have no translation of it (yet). This one page column is about the watch industry and their conservative – in general -?Ǭ? attitude with respect to e-commerce solutions, how this enables e-business for the grey market dealers and ofcourse about letting the consumer decide whether they want to buy from a bricks and mortar authorised dealer or the webshop of this very same authorised dealer.

Anyway, if you are able to read Dutch, check it out and do not hesitate to give me some feedback. You can order the magazine on-line at the AKO kiosk (in Dutch), with next day delivery if ordered before 15:00.

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Robert-Jan Broer
About the author

Robert-Jan Broer

Ever since he was a young child, Robert-Jan was drawn to watches, even though it were digital Casio and quartz Swatch models at the time. In the mid-1990s, his interest increased when he started to read about mechanical watches in... read more

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