Parmigiani Fleurier Bugatti
And you thought the Bugatti cars were cool? Check this out, a Parmigiani Fleurier Bugatti Type 370 (pronouncing this may require some practice). For about 200.000 Euro you are the man!
If you can read French, or just want to see more pictures of this watch, go to the La Cote des Montres site for more information and pictures.