Rolex is still King in Italy

Robert-Jan Broer
July 19, 2005
Rolex is still King in Italy

I am back from my trip to Italy. Maybe I will post some pictures later on. Besides Rome, Perugia, Siena, the Trasimeno lake I visitted Florence. And ofcourse, the Panerai boutique. The salesperson gave a tour in the small Panerai Museum they have some floors up and it was marvelous. Didn’t take pictures of it though, as I have seen loads of these on other websites (

I wonder what is up with the Italians when it comes to watches. I just saw 1 Panerai in the wilde, in Rome. Just 1. Couldn’t make up what it was because I saw in in a flash on someone’s wrist. It was just Rolex all over. I wonder how many of them were real, because even the guy serving ice cream on the campsite wore a Daytona 🙂 Anyway, it seems that Rolex is still King in Italy. Also in Rome, I haven’t see one shop where they sold Panerai. I didn’t look for them in particulary, and only took a long time to check out all the watches at Hausmann at the Via del Corso in Rome, but I expected to see a lot more Panerai in Italy. As I expected to see more Alfa Romeo, Fiat and Lancia cars. Well, I have seen quite a few of them, but as they choose Rolex for watches, Italy seems to choose for Germany when it comes to cars. Audi/BMW and Benz on the autostrada.

How come? Status over passion?

I wonder..

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Robert-Jan Broer
About the author

Robert-Jan Broer

Ever since he was a young child, Robert-Jan was drawn to watches, even though it were digital Casio and quartz Swatch models at the time. In the mid-1990s, his interest increased when he started to read about mechanical watches in... read more

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