It’s weekend! We decided to come up with some easy-to-digest content for the weekend, as you’ve probably been doing enough reading all week. From now on, we will publish our Weekend Watch Lists feature every weekend, to show you overviews with information about the consumer watch market. Our overviews are based on data from on-line watch consumers. Per list we will indicate the countries from which we used the data, as this will vary to keep it interesting. It will be interesting to see how much taste in watches can differ per country and continent. Data is retrieved from Chronolytics.ch, watch market research company that operates under the flag of Ebner Verlag (publishing house of magazines like WatchTime, Uhren Magazine, Chronos etc.).
This week, we start with an overview of the Top 10 watch brands and watch models under 1000 Euro. Watches under 1000 Euro are a hot topic as it’s considered to be an entry-level on the luxury watch market, but also because some see it as a challenge to find a nice timepiece in this price range. We decided to request the Top 10 watches under 1000 Euro for Europe and the United States. Further more, we will list the Top 10 for new watch under 1000 Euro and for pre-owned watches under 1000 Euro. Also, we decided to only include those with mechanical movements to keep it interesting.
However, let’s first start with the brands that are available to watch consumers in this price range. Both for new watches and pre-owned watches, in Europe and the United States.
The percentage next to the brand name is the so-called share-of-voice for this brand, in this price category, in this country.
Next are the Top 10 watches under 1000 Euro, both new and pre-owned and also from both Europe and the United States. Basically the same parameters as the Top 10 brands under 1000 Euro we depicted above.
We hope you enjoyed the lists and give you some inspiration when looking for a new or pre-owned watch under € 1000 Euro. Next week we will be back with another Weekend Watch Lists. If you have any suggestions for a topic, drop us a line.
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