OK I would guess that many of you have seen this watch by now (it has received a fair amount of attention on the ‘Net in recent weeks) but for those of you have not, I am pleased to introduce you to the “Snyper One” by Snyper SA. As you can see below the watch itself is aggressively styled, with a “tactical” or “commando” type design, 100m water resistance and housing a Valjoux 7755S. ?Ç¬Further, it is available for purchase through the Snyper SA website at a hefty 6’950 CHF. But enough about the watch already – what is more intriguing to me at the moment is the “who” of this young, Geneva-based brand.
Like a real-world sniper who operates under stealth and secrecy, so too has Snyper SA seemingly shrouded itself, seemingly by design, in secrecy. ?Ç¬For example, there is no “About Us” section on the company’s website. ?Ç¬If one reads the “History” section it does not offer much insight into the “who” of this brand, but it does in a sense beg the curious mind to dig deeper – if only to learn more about the vague references about an adventure?Ç¬which “started summer 2008 on the French Riviera, when the so-called Snypers (they have been calling each other this way for years) decided to build a watch brand that is named after their friendship and offered to the people sharing their vision.”
Who are these so-called Snypers??Ç¬ What do they do??Ç¬ Are they covert operatives, wealthy guys with a lot of spare time on their hands, passionate watch enthusiasts, or all of the above? I admit, I’m curious.
So, just for fun I decided to embark on a little bit of counterintelligence on this “secret society” :-)?Ç¬ A la Snyper’s Official Facebook Group, we do learn more, but still not the full story. ?Ç¬The Facebook group’s officers are listed as Laurent Reiss (Snyper 8), Jean-Francois Ruchonnet, (Watch Designer, Snyper 2), Snyper (Snyper 9), Joseph Hanein (Snyper 7), and Cameron Pahlavi (Snyper 4). ?Ç¬This leaves “Snypers” 1, 3, 5 and 6 yet unaccounted for, at least for those of us “not in the know.”?Ç¬?Ç¬ Further browsing reveals that aside from Snyper 2 (JF Ruchonnet), the eight other Snypers are “private investors in multiple sectors all linked by their taste of the international good life and a true passion for watches.”
Hmmm…now of course there are many watch brands today for which the “who” behind the brand is of little consequence or notoriety.?Ç¬ And there are other brands for which the “who” is an integral, even essential part of a brand’s success and identity.?Ç¬ So again I ask you, who is behind Snyper SA? Your insights are most welcome.
Kyle Stults is Founder & President of Perpetuelle.com, a new online community for watch owners, collectors & enthusiasts.