I bought a few German watch magazines in M?ɬºnchen last week, and in the latest Uhren Magazin there was a full-size page ad about their Uhren Katalog for Apple’s iPhone. Once I got home (I switched off the data mode since it is very expensive to use in foreign countries), I immediately checked out the Uhren Katalog application in the AppStore.

Now, there is a fee version called Uhren Katalog Lite and a full version for 6,99 Euro (as pictured below). I first tried the Lite version ofcourse (hey, I am Dutch) and it is exactly as it should be in my opinion. Fast, quite complete and easy to use. Since I am buying loads of magazines anyway, I quickly downloaded the full version:

Unfortunately, the application is only in German, but very easy to use. I actually don’t think this should be a problem for the non-German speaking (reading) watch fans. Besides that, as an avid watch fan, you should be able to read at least a few words in German 🙂

You can either browse through the catalogue on brands (Hersteller), on price (Preis, duh) or you can search for a brand (Suchen). See below for a small part of Audemars Piguet’s watches in the Uhren Katalog. The application offers more watches from AP ofcourse, but not the full catalogue of AP. However, the annual catalogues on paper also only have a selection of watches per brand.

When you select a watch (just tap one), you will get to see a picture of that particular watch, as shown below in the screendump I made after selecting a Porsche Design model. If you tab the “i” on the screen, you will see the specifications/data of the selected wrist watch (see below).

As you can see in the above listed specifications, it contains all the useful information needed. The price just fell off the page when making a screendump, but it is all there 🙂

Among the huge number of (mostly useless) iPhone applications I have, this one really rocks. The Uhren Katalog app contains over 1000 watches. It is well worth the 6.99 Euro and I suggest you started downloading it immediately after reading this. IF you have an iPhone that is.

  • Excellent!!!! That’s an App i’ll use. Thanx for mentioning this 🙂

  • Geo

    It’s downloading now.
    Looks like an incredible piece of software for idiots like us.

  • martijn

    Bought it too! Thanks RJ

  • Hmmm killer App…. It probably would have been if it was only a bit more complete. From a lot of brands only three watches are shown – have a look at f.i. Alain Silberstein, Archimede, De Bethune, Limes, and so on. Three watches are just enough to fill the first screen; this can’t be coincidence, that’s just lazy work.

    From other brands only a very small segment of the whole collection is included. At Rolex one of the most popular models, the GMT Master, is not even present; at Patek Philipe the Nautilus doesn’t exist.

    Other brands (f.i. Christiaan van der Klaauw, Linde Werdelin, Bremont, and more) are not even in there.

    Killer app? At best a ‘nice try’ and hopefully next time they deliver better work. I bought it because of the review (the most expensive iPhone app I ever bought) and am disappointed; where’s the Fratellowatches refund desk? 😉

  • @Gerard:

    I also noticed not every model is featured. However, the same goes for the paper Uhren Katalog that is presented every year. Sometimes, it doesn’t even feature the Moonwatch (3750.50). About as ‘cult’ as the PP Nautilus. I never got refund on these as well 😉 I also don’t think seeing Linde Werdelin, Bremont and some other independents in the regular paper version. Probably because it is undoable to cover every single brand out there. I also think it is a bit responsibility of the “unknown” brands to get some exposure in these catalogues…

    Although the catalogue in the application is far from complete (and that would make the app VERY big), I think it is still the best (killer) app for watch fanatics. I had it with the applications from Glycine, Breitling, B&R and so on, that only show one watch and is in fact one big commercial. Some of them also/even include a video commercial. I think this is the first useful iPhone app for watch fanatics that want to have some sort of catalogue/reference material at hand when they are on the road..

    As for the 6.99 you paid.. I’ll buy you a beer & bitter balls to help you recover.. 🙂 (disclaimer: This is only valid for Gerard Nijenbrinks)

  • Thanks RJ; I’m feeling much better now 😉 How about having the beer and bitterballen tonight at the Zwarte Ruiter?

    ps. I’m not a big fan of the paper version of Uhren Katalog as well by the way. I prefer the Armbanduhren Katalog, and let’s see if they come with a iPhone app as well…

  • Geo

    Nice try.
    I bought the app, but I find it completely useless and actually a shame.
    So few watches per brand, in many cases only two or three.
    You say “some sort of catalogue/reference material at hand” ?????????
    It’s so little, most fanatics know this out of their head.

  • This evening I am having a diner over at an Italian place called Fratelli (just to be in sync with my blog). I meant the Armband Uhren Katalog btw. Then there is also this Uhren Exklusiv annual catalogue which is a bit more complete as for models, but has quite a chaotic lay-out.

    Next thursdayevening beer & bitterballs at the Zwatye Ruiter?


  • Bernard

    I like this one. It’s even more complete than the Dutch “jaarboek” But for me the real killer apps. on the iPhone is Emerald Chronometer (watch type Geneva in particular) Just try it out for 3,99 Euro

  • @Geo:

    Too bad you feel about the app this way. I can see your point, there are not very much watches in there per brand (I didn’t check all brands in the app). However, I think it is indeed a nice try for such a small app. I will send the publisher the link to these comments, maybe they can do something with it (so future upgrades will at least be more complete).


  • That looks like a ‘bier & bitterballen’ for Geo as well RJ! 😉