Founded in Paris, France, in 1847 by Louis-François Cartier and it were his sons Louis, Pierre and Jacques who gained their fame around the globe. The company remained under family control until 1964. In 1904, friend of the brand and Brazilian pioneer aviator complains about the impractical pocket watches and Cartier designs their first mens wrist watch. The iconic Cartier Santos is born. In 1909 Pierre Cartier established the first branch in New York. After Pierre Cartier passed away in 1964 his children sold the businesses they owned. In the 1970’s the various branches were bought and the brand was reunited again in 1979.