The fact that Bernie and his girlfriend got robbed last month, is an excellent marketing tool for Hublot. Although pretty sure it was a JLC that got taken from his wrist, it now seems to be a Hublot. You can read more about the robbery here.

The money making machine Bernie Ecclestone knows how to turn something negative into something positive (money).

Thanks to JIFF for the tip and the original post at a Dutch car blog can be found here.

Robert-Jan Broer
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Robert-Jan Broer

Founder & Editor at Fratello Watches
Robert-Jan Broer, born in 1977, watch collector and author on watches for over a decade. Founder of Fratello Watches in 2004.
Robert-Jan Broer
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  • JIFF

    That’s Bernie for ya!

  • Rob

    My God that man’s ugly.

  • JCB NEVER misses a trick! 🙂

  • Horrific picture especially when compared with the beautiful pictures of watches. I didn’t expect to see that!

  • guest

    You should realize that it was Bernie himself who sent this picture to Hublot and added the sentence “see what people will do for a Hublot”

    • Hi Ronald,

      What’s the difference? 🙂 Bernie sees an opportunity to generate some extra cash, and so does Hublot 🙂