Bruno Meier is the new CEO of Rolex

Robert-Jan Broer
December 20, 2008
Bruno Meier is the new CEO of Rolex

As Jake reports on his Rolex Blogspot, Bruno Meier will become the new CEO of Rolex. Bruno Meier is also on the board of directors for the Swiss Bank Z?ɬºrcher Kantonalbank (ZKB), I assume he doesn’t combine these tasks 😉

At ZKB, Bruno Meier was head of the Risk Management Unit. That’s at least a bit of comfort when a banker becomes CEO of the watch company… 😉

As Thomas Mulier of Bloomberg wrote:

“Dec. 19 (Bloomberg) — Rolex Group, the Swiss watchmaker, named Finance Director Bruno Meier as head of management after Chief Executive Officer Patrick Heiniger resigned, ending almost half a century of leadership under the Heiniger family.

Meier will be responsible for running the company along with the board of directors and management, Geneva-based Rolex said in an e-mailed statement today. This year will have been a ?¢‚Ǩ?ìrecord?¢‚Ǩ¬ù under Heiniger?¢‚Ǩ‚Ñ¢s leadership, the watchmaker added.

One of Meier?¢‚Ǩ‚Ñ¢s first tasks will be to protect Rolex?¢‚Ǩ‚Ñ¢s market share as the wealthy cut spending on luxury goods. ”

Click here for the full report on

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Robert-Jan Broer
About the author

Robert-Jan Broer

Ever since he was a young child, Robert-Jan was drawn to watches, even though it were digital Casio and quartz Swatch models at the time. In the mid-1990s, his interest increased when he started to read about mechanical watches in... read more

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