As Jake reports on his Rolex Blogspot, Bruno Meier will become the new CEO of Rolex. Bruno Meier is also on the board of directors for the Swiss Bank Z?ɬºrcher Kantonalbank (ZKB), I assume he doesn’t combine these tasks 😉

At ZKB, Bruno Meier was head of the Risk Management Unit. That’s at least a bit of comfort when a banker becomes CEO of the watch company… 😉

As Thomas Mulier of Bloomberg wrote:

“Dec. 19 (Bloomberg) — Rolex Group, the Swiss watchmaker, named Finance Director Bruno Meier as head of management after Chief Executive Officer Patrick Heiniger resigned, ending almost half a century of leadership under the Heiniger family.

Meier will be responsible for running the company along with the board of directors and management, Geneva-based Rolex said in an e-mailed statement today. This year will have been a ?¢‚Ǩ?ìrecord?¢‚Ǩ¬ù under Heiniger?¢‚Ǩ‚Ñ¢s leadership, the watchmaker added.

One of Meier?¢‚Ǩ‚Ñ¢s first tasks will be to protect Rolex?¢‚Ǩ‚Ñ¢s market share as the wealthy cut spending on luxury goods. ”

Click here for the full report on

  • I have a Rolex I believe was manufactured in Europe. The serial number is 577229. It is a small watch in rose gold. Can you give me any information about my watch: manufacture date, location, approximate value (if collectable)? Thank you for your kind attention.

    Frank Buttefield

  • Romo M. Resurreccion

    Hi Mr. Meier,


    I am writing to you to seek assistance regarding my Rolex watch.

    I purchased my Rolex watch last January 2010 from Washington Jewelry, an authorized Rolex dealer here in the Philippines. Since then I have noticed that the time of the watch has been advancing to about 10 to 15 minutes or so, thus I decided to bring it to the Rolex Service Center in Makati in January 5 this year. The watch was left at the service center for a week accordingly to monitor and observe why it is advancing. After a week I got the watch. Then in March 13, 2011, I again brought the watch to the service center because the time has been advancing again. I noticed that it is more than 7 minutes advanced. I did not adjust the time and date of the watch from the time it was given back to me in January. After a couple of minutes of inspection the watch was returned to me. It was now set to the Rolex time in the service center. This July 23, 2011, I again brought it back to the service center with the same problem – the time indicated by the watch is again advanced by more or less 5 to 7 minutes. This time I was advised that they will have to make a thorough check up, requiring the watch to be left again for one week, with word that in case the problem persist it will take a little longer. Again last November 19, 2011, I brought again the watch to the service center since the time is advance again by about 7 minutes. The watch was again left in the service center for observation. I am saddened by this fact since Rolex is my “dream watch” and that I was not expecting this kind of situation (bringing it to the service center every now and then just to have it adjusted to the correct time, worst is that I don’t have my “dream watch” in my possession again for a week or so) when I bought it.

    I feel bad and frustrated that after all the years of waiting and saving to have a Rolex, it turned out contrary my expectation, which is a timepiece that gives accurate time and a piece of jewelry you can bequeath to your heir.

    For you to fully understand and appreciate my feelings about my Rolex, let me bring you back to the time I first “dreamed” of having one. I was in my first year college that a friend showed me his Rolex. I immediately fell for it. Thus when I was accepted in my first job, I promised myself that I will buy a Rolex – the “ultimate timepiece”. However it did not happen outright due to the fact that it was costly and not to mention the numerous expenses raising a growing family. My dream was only realized in January 3, 2010 after 31 years of labor and saving hard earned money. My wife and I agreed to buy the Rolex as an advanced 57th birthday (January 18) gift to myself.

    As mentioned above, I am seeking your assistance so I can realize my dream of a having a Rolex that is – shall we say “perfect” because it is the “ultimate timepiece”.

    I would appreciate it very much if you can communicate with me to resolve my problem.

    Respectfully yours,

    Romo M. Resurreccion
    Model: Silver 5 Arab – NUM 5 BR W
    SN: 11594930
    Ref #115234