20 Years Of Chronos Magazine – 20 Of The Best Watch Advertisements

Robert-Jan Broer
July 22, 2012
20 Years Of Chronos Magazine – 20 Of The Best Watch Advertisements

Chronos magazine celebrates its 20th anniversary! Besides their anniversary edition of the magazine (including a Vacheron Constantin supplement), editor-in-chief Rüdiger Bucher selected 20 of the best watch advertisements that were printed in Chronos magazine in all those years. Chronos is part of the Ebner Verlag (publishing company) and also responsible for Uhren Magazine and WatchTime.

Below, we show you the two we like best! The first is one from Swatch and dates back to 1995. The one below is probably a bit more well-known and dates back to 1998. Patek’s ‘Begin your own tradition’ campaign has been successful ever since, as even non-watch enthusiasts seem to know this brand and its slogan.

Swatch Ad in Chronos

Patek Philippe ad Chronos

Patek Philippe has a special section on their company website about their product advertising, including the most recent ads they use. Click here to go there.

To see the other 18 watch advertisements that Rüdiger Bucher of Chronos magazine selected, click here:


The accompanying text is in German, but I guess photos from advertisements are universal 🙂 Have fun!

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Robert-Jan Broer
About the author

Robert-Jan Broer

Ever since he was a young child, Robert-Jan was drawn to watches, even though it were digital Casio and quartz Swatch models at the time. In the mid-1990s, his interest increased when he started to read about mechanical watches in... read more

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