At TimeZone, Mike Margolis quotes an email from Jean-Claude Biver. JC Biver is the man behind Hublot. He¬seems to follow some other smart CEO’s from watch manufacturers, by posting and scanning on watch forums. Below his email, as quoted by Mike Margolis:
“This a new sponsoring agreement made with Luna Rossa (which belongs in majority to Prada) in order to make a special Big Bang, all in the materials used in the AmericaÄôs Cup boat. Full ceramic, Kevlar, carbon, titanium and rubber. A total synergy between the boat and the watch plus a total synergy between the two brands. Which are both not only luxury brands, but work both with the Äúfusion Äúconcept. In fact we could not have a better partner, 1000 watches will be made and will be sold all over the world including in some of the PradaÄôs flagship stores of Italy.A phenomenal event for Hublot and a great opportunity to join the AmericaÄôs Cup!Deliveries will only start in November.The watch is a 44,5mm ceramic Big Bang (same case as All Black, but with a special carbon dial bearing the log of Luna Rossa).
Luna Rossa is a very strong team and might very well win the Cup. So we are not only with the best luxury brand, but are also with a winning team.”
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