Last week the new owners of Eza came down to the Fratello Watches HQ in The Hague and showed us their Eza Sealander. Needless to say that we always like to have watch people over in our office to ramble about watches over a coffee, we love it when we get to see a new watch or new collection that has not been launched yet.

If you are into vintage watch collecting, you might recognize Eza as the brand from Pforzheim, Germany. That’s correct. Pforzheim was long time one of those cities that was associated with watchmaking, and even today you will find a couple of brands and suppliers in this German city. Eza has roots that go back to 1921, founded by Hermann Becker and specialized in manufacturing stainless steel cases for watches. Later on, Eza produced complete watches with in-house developed movements (calibers HB312, 313 and 414) and water-resistant cases (1950’s).

Eza Sealander
Today it is in the hands of two Dutch guys: Diederik van Golen en Adriaan Trampe, based in Rotterdam. These two watch aficionados (Adriaan is a trained watchmaker and Diederik holds a Master in Entrepreneurship) met each other in a bar of the Erasmus University campus in Rotterdam. Discussing watches and the watch industry for quite some time, they decided – many espressos (read: beers) later – to bring a long-gone watch brand back to life together. They could have picked a name from many watch brands that were discontinued thanks to the quartz revolution that Seiko started, but their eye fell on the Pforzheim company called Eza. The fact that Eza created water resistant cases and had funky designs, made their horological heart tick faster and was in line with their ideas to come up with a “desk diver” watch.

Eza SealanderYes, a “desk diver” watch. Even though the Eza Sealander is water proof to 300 meters, there is no crown guard (the crown has three seals and is screw-down) and the watch comes on a leather strap. So, in theory, you could dive with this watch without problems. But as we all know, it is often more about the style of a divers watch than people actually taking the watch out for a dive. The classic look of the Eza Sealander makes it a very elegant timepiece, only available in 41mm, that can be worn during any type of occasion. The straps have this vintage look & feel to it, and the lack of crown guards make it remind us of those Rolex Submariners and Omega Seamaster 300s before crown guards were added. The Eza Sealander does have a ceramic uni-directional bezel that gives a solid click when rotating it. The bezel has a C3 Super-LumiNova filled 60 minutes marker.

Eza SealanderInside, there is a Miyota based automatic movement (caliber 9015) that’s used  in a number of microbrands these days. However, Eza told us that they are regulating these movements in six positions in their workshop in Rotterdam before the cases are sealed. The Eza Sealander has a power reserve of 42 hours and a hack second-hand.

Update September 7th 2016: Eza decided to move on and use ETA 2824-2 for all of their watches. The price remains the same.

Eza Automatic-9765-Edit

As written above, the stainless steel (316L) case has a 41mm diameter (14.25mm thick) and a polished case band. The top of the lugs have a brushed finish, between the lugs it measures 22mm. The lapped dial has high gloss applied indexes filled with C3 Super-Luminova, for proper readability during low-light conditions. The double domed sapphire crystal has AR coating. Attached is a 22mm leather strap with vintage look but in the package you will also find a NATO strap.

Eza Sealander Eza Sealander Eza Sealander Eza SealanderThe Eza Sealander will be delivered in a high gloss watch box and inside you’ll find a high quality leather watch roll with the watch, additional straps and a changing tool. Later on this month there will be an official launch of the Eza Sealander and orders will be taken from that moment on.

Eza’s Sealander will have a price of € 849 Euro, including (21%) VAT.

More information on the Eza Sealander via the official website.

  • error406

    Even though I like to think of myself as the kind of person who loves microbrands, isn’t obsessed with in-house movement, doesn’t go for the knee-jerk “how dare they ask $$$ for movement X” and who has no problem paying a small premium for design or exclusivity, I can’t help but think that this watch is wildly overpriced.

    • Beste,

      Ik zag je commentaar en ben erg benieuwd waarom je deze overpriced vindt (met keramische lunette, triplock kroon, Miyota uurwerk met eigen afstelling in 6 posities en alle accessoires die erbij zitten).

      Op 9 feb. 2016, om 14:52 heeft Disqus <> het volgende geschreven:

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  • Aidan Brewster

    While it’s very beautiful, I have a hard time stomaching a $1k price tag on something with a basic movement. I know we could spend days debating the relative realistic expectations of a 9015 vs. a 2824, for example, but still. To give an example, the Boschett Harpoon is $650, 1000m submersible with a HEV (and I’ve dived with it pretty deep, it’s a solid case) comes with the same movement, a fully lumed (numbers and ticks all the way round) ceramic bezel, 2 additional other lumed bezels, an incredible bracelet with a great ratcheting dive extension, a full leather box with several tools and holders for extra bezels/straps (and an extra watch), and a USB stick with the warranty info. I understand this is 6 positions adjusted, but there’s no way I’m paying $300 for adjusting of a watch. That doesn’t even begin to approach $300 from a watchmaker unless they’re taking you for a huge ride.

    That aside, it is a very beautiful piece and the blue bezel/dial is stunning. Maybe it’s just the exchange rate that’s killing me here?

  • error406

    I’m usually not one to complain about pedestrian movements, and I believe design and the exclusivity of a microbrand can justify a higher pricetag.

    But this is at least 300 euros overpriced.

    To add insult to injury, the packaging in a leather watch roll also screams “we’re selling this at a huge markup”. It’s just a gimmick to make the watch seem more valuable than it is.

    Too bad, I really like the look of the watch, and I would have gladly paid around 500 EUR for it (without gimmicks), a price many would already consider too high. But at 850, it starts to feel like I’m getting scammed.

  • Eza Watches

    Dear Aidan and Error406,

    Thank you very much for the compliments on the aesthetic side of the watch! We really appreciate it.

    As for value of money in the industry of watches we could debate all day. What we see as some added value in comparison with for example a Boschett is that we have great quality control and we adjust the movement in 6 positions to reach the chronometer specs without having the price tag of that label. Furthermore, there is a huge difference in finish of different watches and that is something we think a lot of value is added. We understand that the extra watchroll etc. looks like we try to justify the mark up, but in our understanding we try to think as watch aficionados for watch aficionados. So we thought we should give the customer something useful like an extra NATO strap with solid hardware and a watchroll for the holiday trips. Last but not least a service of the movement after three years is included in the price. This will be done in our watchmaking facility in The Netherlands.

    I hope you guys still enjoy the beauty of the Eza Sealander and maybe we will meet in the future to discuss about the different ways to look at value for money. Aiden, we would love to check out the Boschett Harpoon as we believe it is a great dive watch!

    Warm regards,

    Eza Watches

    • error406

      Thanks for the explanation. I think the issue is not so much that the “extra’s” in terms of packaging, quality control, service etcetera don’t justify the price, I’m sure it all adds up. It’s that those extra’s are a mismatch for this basic type of watch created by a brand that may not exist in 3 years time.

      I’m afraid you’re offering a different kind of value for money proposition than what most buyers of microbrand watches below 1000 euros look for.

      Also, the use of the Eza history and the packaging obscures the value added to the actual watch, and makes it feel like “just marketing”, even if it isn’t. If it’s really about finishing and quality control and being watch afficionados, add details about yourself and the watch and high res pictures to the website instead of a someone else’s “heritage”.

    • Aidan Brewster

      The service being included is actually a fair value proposition – while it’s definitely not entirely making up the discrepancy to me, that is a non-negligible amount of money being included. And, as you say, a value discussion is really, really difficult. Is a Rolex worth 20k? Not even remotely, in my opinion, but that’s the way luxury goods are. There’s plenty of egregiously priced microbrand watches, and I don’t think this crosses into that zone yet. Considering the thousand brands that want $500 plus for a Miyota quartz dress watch with baton indices and dauphine or stick hands like they’re the first to have that idea, this is pretty reasonable.

      I really think a lot of my initial balk is probably not at all aided by the terrible dollar-to-euro ratio this year. Besides, I have several ETA, Valjoux, Miyota, and Seiko movements, and the only ones with noticeably poorer performance are the Seiko 7s26 movements. The ETAs aren’t really a jump in practical precision in the real world. They just look better through a caseback.

      All things considered, though, the more I look at the blue one the more I like it. Maybe if the exchange rate improves I’ll be eating my words and wearing one before the year is out. Thanks for the response!

  • Mike V

    Points well taken by both sides. The bottom line for me is the blue one is absolutely gorgeous! The 41mm case size hits the sweet spot for me as I don’t find larger watches comfortable on a long term basis. Congratulations on a tastefully designed watch and much success!

  • orfeas

    I really like seeing young passionate people “dive” into horology. And those watches (especially the blue) are handsome. But I have to tell, that the steps must be careful and sensible. I can’t accept a retail price of 849 euros for a Miyota even it is adjusted in six positions, when in the same time I can buy (as a matter of fact I did) a Christopher Ward Trident with 600mm waterproof and 5 years garantee (800 euros rp) or Squale 50 atmos (500m) with great heritage (829 euros rp) and also two sooo beautiful pieces. Maybe reduce the benefits and the price at the same time, to get well known by the watch afficionados. Conclusion: 500 euros will be a fair price, for a nice and honest effort.

  • Radar1

    Assume the VAT is dropped for non-EU markets. That puts the watch at around $760 USD. I don’t see much to complain about at that price. Invariably some will discredit the effort because it is a Fifty Fathoms homage, but to me it looks like a beautiful watch with a solid (well adjusted) swiss movement, excellent finishing, C3, and a ceramic bezel. I am going to consider this one for certain. Competition for me would be the new Mido Ocean Star Captains that are due out in June.