Not too long ago, I visited the Swatch Museum in Biel. It blew my mind. What an abundance of fantastic watches. There were influential timepieces and iconic creations but also stuff I forgot about. Stuff I forgot I wore a long time ago, like my Sir Swatch SIR (GB111) from 1986. And also the Swatch Snowpass Shaun Palmer (SHB100) from 1997 that I had on while riding my Cannondale Super V 4000DH. And now that RJ brought this huge bag filled with vintage and new, crazy colorful Swatch watches to the office, it’s all coming back to me — again! Since Swatch set the tone, I also included not-too-serious timepieces in this slightly rebellious and off-beat Monday Morning Madness story. Have a look at the Seiko 5 Sports 55th Anniversary COIN PARKING DELIVERY Limited Edition and the Rebellion × Label Noir Re-volt in multicolored carbon fiber.

You can’t dislike a Swatch. Even if you’re a watch purist who wants nothing to do with quartz watches, the Swatch is the watch that makes your mechanical watch tick, so to speak. “Respect the plastic” is my motto when it comes to Swatch. And the Swatch Irony YCS4000 “The Restless,” a sleek, black-dialed aluminum chronograph from 1997, proves that the brand also did great stuff with other materials. I know this is not a “Dear … Bring Back The …” story, but please Swatch, could you bring back this awesome timepiece? With these good looks, it beats chronographs that cost several times as much.


Swatch Irony YCS4000 “The Restless” on the right

Plowing through a bunch of crazy colorful Swatch watches

When RJ brought in a selection of his Swatch collection in a large bag, the fun started with the unpacking. Right afterward, we kept the fun rolling by going through the different models with a paper, offline version of the Swatch-Clopedia at hand. It’s nice to see different models from different eras. Somehow they immediately capture my attention, and they also bring a happy vibe. It must be a combination of colors and memories of happy times gone by. Anyway, before I get too sentimental, let’s focus on the watches themselves. And for your information, Jorg is writing a comprehensive story about great Swatch creations that will come online very soon. You know why. Swatch came on the scene in 1983, and the brand is celebrating its 40th anniversary this year.


Wearing a Mondrian disguised as a Swatch

The Swatch × MoMA special edition on my wrist is one of the love creations inspired by the art found in The Museum of Modern Art in New York. The 34mm watch (GZ350) depicts Piet Mondrian’s Composition In Oval With Color Planes 1, and it creates a wonderfully delicate and stylish watch. I must say, it went well with the sweater too.

And while wearing a Mondrian, seeing and handling all those different Swatch models led to two things. First, I went online and bought myself the Sir Swatch (SUOB169), the 41mm New Gent remake of the 34mm original. Quite a big difference in size. And while I was paying for the watch, I thought of writing about wearing an updated watch from the past. Will it be a blast from the past in a positive sense? Or will this shot at reliving the good old days prove to be a blank? Check this space for my €73 watch experiment!

The artistic Seiko 5 Sports 55th Anniversary COIN PARKING DELIVERY Limited Edition

It’s a relatively small step from the colorful world of Swatch to the kaleidoscopic Seiko 5 Sports collection. The Seiko Sportmatic 5 debuted in 1963, and it stood out because of five key specifications, like the unbreakable Diaflex mainspring and the Diashock shock-resistant system. The collection grew and evolved over time, and nowadays, the 5 Sports is a fan favorite. It’s also Seiko’s playground, where the designers allow themselves a lot of creative freedom and connect with contemporary styles and tastes. Last year, Seiko already introduced the Seiko 5 Sports 55th Anniversary Ultraseven SRPJ79, a watch that pays tribute to the popular spinoff in the Ultraman series that heavily influenced Japanese pop culture. It was the first of eight special editions in total. The second of the eight is the Seiko 5 Sports 55th Anniversary COIN PARKING DELIVERY Limited Edition SRPK02, a collaboration with a Japanese artist.

This model made in collaboration with COIN PARKING DELIVERY, an artist that kicked off their career in 2018, shows the little pop-style details that made the artist quickly gain popularity. Like the Maurice Lacroix Aikon #tide Benzilla, the dial of the watch is the artist’s miniature canvas that can have a large impact. It provokes strong love or hate reactions.

The new Seiko 5 Sports 55th Anniversary COIN PARKING DELIVERY Limited Edition comes in a series of 1,500 pieces and has a price of €450. And it’s not a watch you need to take too seriously. You either get it and think it’s fun or you don’t. No need to make an effort to try and like it. On the other hand, a glance at the watch might have this two-tone Seiko 5 Sports mistaken for something very, very serious. I’m talking about the steel and yellow gold Rolex Submariner (126613LB). Having your €450 watch mistaken for a €15,600 one, if only momentarily, is seriously funny. More serious information, such as specifications, can be found here.


The Macau-colored Rebellion × Label Noir Re-volt

This version of the undoubtedly polarizing (yet also very striking and colorful) Re-Volt is the result of a conversation between Emmanuel Curti, artistic director of Label Noir, and the creative people at Rebellion. The Re-volt is a three-hand watch and a limited edition of just 20 pieces, each with a price of CHF 50,000. Several elements fight for your attention. The winner, in my opinion, is the 38.5 × 40.35 × 13.5mm carbon case with energetic red and yellow elements that are an impression of a warm Macau night. The fiery and exotic colors also brighten up the indexes and hands of the open-worked watch. And inside the lightweight yet chunky case beats a skeletonized, proprietary movement with manual winding and a 48-hour power reserve.

Have a look at the Label Noir website for more information and availability. And if the color scheme of the Rebellion × Label Noir Re-volt is not to your liking, there are also three other versions of the Re-Volt 3 Hands available. These noncollaborative creations have cases in blue, green, and red camo-patterned carbon — pretty mad stuff as well.

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