Yesterday, Omega announced the Speedmaster Professional Speedy Tuesday limited edition. Watches were available for reservation immediately via the official Omega website. We weren’t sure if people would truly take to the watch and the process, but you did. Massively. Yesterday was an unreal experience and I would like to share some of it with you today.
First of all, if you reserved one of the 2012 Omega Speedmaster Professional Speedy Tuesday Limited Edition watches, congratulations! All watches were reserved in just a few hours time and that was beyond expectations. I reckoned it would take a couple of days, but it went faster. Far faster.
We feel sorry for those who missed reserving a piece due to different time zones or for whatever other reason. It was decided to have the launch at noon Swiss time, so it would be a Tuesday in just about everywhere. Australia was lucky to still be awake, but we know that some people on the west coast in the US missed out because it was too early. It remains very difficult to please everyone.
In the days prior to yesterday’s launch, I hardly slept. The watch had a lot of ‘firsts’ and therefore had a lot of attention by the Omega management. A lot of what-ifs occurred in my mind and it’s safe to say that my fellow Fratelli had the same thoughts. We (and Omega) liked the watch a lot, but at some point you become a bit blinded. So we just hoped you would like it as much as we do.
The press release was sent out to the PR agencies and managers of Omega just before deadline, which gave them some time to translate. It was a very short timeframe, but still very exciting to see if anyone would break the embargo (like many times happen). Nothing happened luckily. Basically, when the clock showed 12:00, it was ON. A continuous flow of e-mails, private messages on Facebook, Facebook comments, Instagram DMs, Instagram comments, phone calls, Whatsapp messages came until late yesterday evening. It became the craziest day ever and at some point it was even quite emotional when I read all that wonderful feedback. Sure, not everyone can be pleased and although it is easy to focus on the negative comments, those were only a small part of it and surfaced mainly due to missing the opportunity to buy one.
Other (watch) media titles such as WatchTime.net, Watch-Insider, aBlogToWatch, Hodinkee, Bexsonn, GearPatrol, Monochrome, Tempus Fugit, Deployant, Time and Tide watches, Zeigr, CH24.pl, Revolution, WatchesbySJX, GQ Italy, Esquire, Forbes, Classic Driver and so on all gave the Omega Speedmaster Professional Speedy Tuesday limited edition coverage, which was amazing to see. A big “thank you” to all of our colleagues as most of you know how big of a deal this is to us since we’ve been Speedmaster fans for so long. We also read the messages on the Omega forums, WatchUseek and TimeZone; it is amazing to see what happened yesterday.
We want to say thank you to all that sent us messages, e-mails and comments via the different channels. It was heart warming and very supportive. Even today, we continue to receive a lot of messages and calls about the Omega Speedmaster Professional Speedy Tuesday Limited Edition. They are all officially reserved now, so there is sadly little we can do to help you (we receive a lot of mails from people who missed out and still want one).
If you did make a [confirmed] reservation, again, big congrats to you! Let’s hope we will meet at a Speedy Tuesday GTG at some point with a lot of these watches for an amazing ‘table shot’.
Ever since he was a young child, Robert-Jan was drawn to watches, even though it were digital Casio and quartz Swatch models at the time. In the mid-1990s, his interest increased when he started to read about mechanical watches in... read more