Too many models

Robert-Jan Broer
November 09, 2004
MIN READ
Too many models

As you can read in my last conversation with Chuck Maddox, we talked about Omega having too many models. At P-Day 3 in Frankfurt I noticed the same for Panerai, they even have a tourbillon diver watch, which is quite ridicilous ofcourse. I discussed it with some people over there, but they didn’t think it would harm the watchindustry because people want to see as much models as possible of their favorite brand. I probably asked it at the wrong place, with a (mostly) Panerai-only public. My watchdealer, Gerard Nijenbrinks, told me the same thing last sunday when I was visitting his store. History is repeating, maybe for different reasons like Chuck said, but a few brands who almost went bankrupt in the late 70s/early 80s do the same thing again. Too many models.

The catalogues by the various brands are getting thicker each year… I would rather see watchmanufacturers evoluting existing models than releasing models next to the existing models with only minor changes.

What do you think? Hit the comments link below, keep in mind that every comment may take some time to appear because I have to approve them. Last weeks the comment-pages get filled with spam by some spamcompanies.. very irritating.

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Robert-Jan Broer
About the author

Robert-Jan Broer

Ever since he was a young child, Robert-Jan was drawn to watches, even though it were digital Casio and quartz Swatch models at the time. In the mid-1990s, his interest increased when he started to read about mechanical watches in... read more

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