Yesterday, Chronolytics published an overview of the Top 50 most popular watch brands of 2012 in their monthly newsletter. The overview is based on data of the biggest on-line watch market platform in the world (Chrono24), which receives approximately 40 million page impressions each month. Chronolytics collects, analyzes and reports this market data to the watch industry. These market studies includes trends amongst watch consumers, interest in brands and models, the effect of marketing campaigns, and so on.
The Top 50 most popular brands has been based on the most searched-for watches on Chrono24 by visitors from the USA as well as from Europe. It clearly shows a lot of similarities, but it also shows that there are some differences in the interest in certain brands. It is quite remarkable that small and relatively unknown brands as Sinn and NOMOS do quite well amongst US watch consumers.
The Top 50 overview has been based on all watches, including new, pre-owned and vintage.
Chronolytics is a company founded by Robert-Jan Broer, Ebner Verlag (publisher of WatchTime, Chronos, Uhren Magazine) and Chrono24. We started this company on the 1st of March 2012 and provides consumer insights to watch manufacturers.
If you want to receive the free monthly Chronolytics newsletter with these market overviews and insights, please go to www.chronolytics.ch and sign up.
Ever since he was a young child, Robert-Jan was drawn to watches, even though it were digital Casio and quartz Swatch models at the time. In the mid-1990s, his interest increased when he started to read about mechanical watches in... read more