During the Watches and Wonders event earlier this year, Vacheron Constantin unveiled new 34.5mm and 35mm case diameters for its famed Overseas Self-Winding collection. The lineup features steel and pink gold models for the 34.5mm size and gem-set pink gold models for the 35mm size. In welcoming American artist Zaria Forman into its circle of “One of Not Many” talents, the brand is extending the Overseas Self-Winding 35mm collection with a pink gold model adorned with diamonds and a matching dial.

Women’s spending power is the story of the season. Billion-dollar grosses from the likes of the Barbie movie as well as the Beyoncé and Taylor Swift tours are making headlines not just in entertainment but also in business news. This trend has been a long time coming, so it’s no surprise that watch brands are increasingly catering to such a consumer segment with strong disposable income. Recognizing this, luxury brands like Vacheron Constantin are tailoring their narratives to engage a purpose-driven and high-achieving clientele.

Vacheron Constantin Overseas Self-Winding 35mm full pink gold bracelet

The gold-on-gold addition

Cue the introduction of a new all-gold Overseas 35mm Self-Winding model. Rooted in a rich heritage, the Overseas offers an enduring collection of luxury sports watches in both steel and precious metals. The latest gem-set pink gold Overseas 35mm model (ref. 4605V/200R-B968) isn’t a novelty as such. It’s an iteration featuring a pink gold dial while maintaining the hallmark sporty-chic aesthetic.

Vacheron Constantin Overseas Self-Winding 35mm full pink gold

It’s worth noting that the previously released 34.5mm and 35mm models correspond to the trend of reviving a slender profile of classical standards. Vacheron Constantin positions those as gender-neutral watches, suitable for both men’s and women’s wrists. That said, the result wasn’t merely size reduction. The brand states that its designers had to revisit the models’ silhouettes to enhance ergonomics.

A smaller, shiny package

The latest 35mm full pink gold model features an integrated bracelet and a matching tone-on-tone golden dial. The dial is adorned with a sunburst satin-brushed finish and a transparent lacquer on top. A velvet-finished minute track, 18K 5N pink gold hour markers, and blue Super-LumiNova-filled hands complete the time display.

Vacheron Constantin Overseas Self-Winding 35mm full pink gold wrist

Vacheron’s artisans have meticulously matched the dial’s shade with that of the case and bracelet. The allure is accentuated further by 90 round-cut diamonds (approx. 0.86 carats) finely set on the six-sided bezel. The watch also includes a soft iron casing ring for protection against magnetism and a 150m water resistance rating.

Strong technical credentials

Inside the full pink gold Overseas model is the in-house caliber 1088/1, which is visible through a sapphire case back. This self-winding movement drives the hours, minutes, seconds, and date while providing a 40-hour power reserve. The mechanism consists of 144 components and operates at a 28,000vph (4Hz) frequency. It is equipped with a stop-seconds feature for precise time adjustment and also includes the collection’s signature 22K gold rotor adorned with a compass rose. Finally, its rear bridges are nicely decorated with Côtes de Genève.

Vacheron Constantin Overseas Self-Winding 35mm full pink gold white leather strap

The Vacheron Constantin Overseas Self-Winding 35mm comes with a white rubber strap, a white calf leather strap, and a pink gold bracelet, making it versatile for daily wear and special occasions. Its supple pink gold bracelet is designed with slender links reminiscent of the Maltese cross. Like the rest of the collection, the interchangeable bracelet and buckle system provide added flexibility to swap styles easily.

A face that carries stories

As mentioned before, this rendition of the Overseas 35mm aims to engage a modern women’s demographic. This is thanks in part to the new personality that Vacheron has enlisted. Let’s face it: this is a gold watch with bling. Packaging it with a new narrative is what makes it relevant. And the choice of Zaria Forman does more than simply glamorize the watch. As a socially conscious artist and explorer, Forman has spent over 15 years documenting changing landscapes in some of the world’s most remote places. Her arresting, large-scale artworks serve as thought-provoking commentaries and are featured in museums and galleries around the world.

Among her major contributions, Forman participated in Banksy’s Dismaland, a darkly satirical installation critiquing consumer culture. She has also been an artist-in-residence on the National Geographic Explorer in Antarctica. As such, she was instrumental in establishing the first permanent exhibitions of polar art on Lindblad Expeditions’ National Geographic Endurance and National Geographic Resolution ships. Furthermore, she has flown on multiple NASA Operation IceBridge missions since 2016, aiding scientific understanding of Earth’s shifting ice formations.

Purposeful positioning

It’s an interesting time when real, accomplished women with compelling messages are fronting advertising campaigns for watches, and it is clear where Vacheron is going with it. While there’s nothing wrong with a traditionally feminine approach, the current sentiment is veering towards a broader narrative that recognizes women’s strength and intellect, making products more relevant in today’s cultural landscape.

For the price and more information on the Vacheron Constantin Overseas 35mm in full pink gold, visit the brand’s official website here.