Ok, this is going to be fun. Nowadays you cannot put all of your eggs in one basket. Meaning, content creation is at its peak so it’s not enough to concentrate on one type of channel. That’s why Fratello Watches is not only an online magazine but also on most of your favorite social media platforms. I’m talking about the usual suspects like Facebook, YouTube, Twitter, and of course Instagram. Enter: Watch On Your Wrist…

The rules are simple. Every week we will pick four watch images from Instagram. All you need to do to be eligible for selection is tag your watch shots with #fratellowatches. We will publish these four images here on the Magazine with a bit of a background story. You can vote in the article for your favorite image.

The winner advances to the next round, which will take place every fifth week. The winning image of the previous four weeks’ votes progresses to the final, which will be held in Week 49, 2020. The winner will be announced the following week in Week 50. That means that only five watches will contest the final in 2020. We’ll start anew in January 2021 so we’ll have ten finalists in year two.

Basically, if you like winning things — and there will be a prize for the champion of 2020 — this year represents your best shot. So get snapping, get tagging, and get sharing. And don’t forget to vote for yourself… Obviously…


Dit bericht bekijken op Instagram


Een bericht gedeeld door Philologus (@wildwristwatch) op

@wildwristwatch — Tudor Black Bay

“This was the first camera I ever bought and it is what helped me down my photography journey. I love how it bears so many common characteristics with the Tudor Black Bay 58 especially with its unique mix of a vintage-inspired design with modern features under the hood. This really makes for an ideal pair in my opinion.”


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Een bericht gedeeld door Samuel Mulyono Budianto (@smbwrist) op

@smbwrist — Omega Speedmaster

“On dec 2018 Omega speedmaster became my first serious watch, because of the versatile of this watch..this watch became my most worn on 2019 until now..this can used any straps ( nato, leather, bracelet). That shot i was taking at home using my nato combo.”


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Een bericht gedeeld door Watch Admiral (@watchadmiral) op

@watchadmiral — Rolex Daytona

“This probably won’t be the most endearing, but I try to share honest thoughts about my watches, and my thoughts on this aren’t necessarily glowing. It’s a watch that I looked forward to adding for years, scouring the internet for photos and thoughts on it. I finally got the call for one and was beyond ecstatic, but when I opened the box, I was a bit underwhelmed.

It wasn’t that the watch was bad or disappointing, it was just that it didn’t blow me away like I expected it to. I’d built it up in my head too much, and there was no way it could live up to the huge expectations I’d created. My point here is that it’s easy to get sucked into the “hype” around watches and make them out to be something they’re not. This is a phenomenal watch and I’m very happy with it now that I’m actually evaluating it based off of its own attributes.”


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Een bericht gedeeld door Rafa (@watchjurist) op

@watchjurist — Audemars Piguet Royal Oak Chronograph

“This was my first AP. I was actually shopping with my wife for a watch for her at a different boutique when I got an email from the AD asking if I was interested in this piece. I ran to the AP store and pulled the trigger. And we obviously went back to the original boutique we were at and bought a watch for my wife. We were both thrilled.

The lighting was great that day and I decided to take a quick shot while lounging on my couch.”

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