Joining Fratello in 2020 as CEO, Timo is helping Fratello to grow. Combined with his personal love for watches, this task becomes twice as exciting. His very first watch was a Casio when he was in elementary school — a time when mobile phones weren't yet affordable for the masses and a wrist watch was vital. But even after everyone started carrying a mobile phone, he kept wearing a watch and fell deeper into the rabbit hole: time is the most important thing we have, so it deserves to be read from something meaningful, after all.