In just less than two weeks, on June 15th and 16th, almost 50 independent brands will assemble to exhibit their watches at TimeFest in Bordeaux, France. This is the first time this event is happening, and if I lived a little closer, I’d be very curious to check it out. There’s a nice mix of younger brands, including Serica, Baltic, and Furlan Marri, and more mature ones, such as Oris, Sinn, and Citizen. And best of all, the event is free! Just make sure you pre-register on the TimeFest website.

Every summer, my wife and I drive down to Spain with our kids in the backseat. Depending on the traffic, the first stopover from Amsterdam is usually just south of Paris. That’s a quick sleepover stop to re-energize so we can continue the journey. The next stop, however, is an obligatory one in Bordeaux. Ever since we stopped there for the first time a few years ago, we have loved it. There’s a nice pedestrian area right in the city center, great restaurants, and the Garonne River, which is a fantastic place to go for a walk or run. It’s a shame TimeFest isn’t taking place sometime in July or August.

TimeFest in Bordeaux, France

When you think of it, many French brands are doing well in the watch industry at the moment. The thing is, though, that a lot of them sell their watches through an online shop rather than physical ones. That’s exactly why Édouard, Jérémy, Aurélien, and Mavrick decided to organize an offline event called TimeFest. They’re all very much involved with the watch industry and know exactly how important it is to see and feel a watch in person.

The event will take place at the Bernard Magrez Cultural Institute. It’s a grand venue that would fit perfectly in an episode of the Netflix series The Parisian Agency. There, first and foremost, you’ll be able to meet and interact with the 48 brands present. In addition, there will be food trucks, a DJ, conferences, and a contemporary art exhibition. Oh, and if you’d like to know more about watchmaking, check out the workshops organized by Lycée Marcel Dassault.

TimeFest exhibiting brands

Check out the 48 participating brands above. There’s a nice mix of longer-standing independents and younger microbrands.

Register now

The great thing is that this event is completely free. The only thing you have to do is register on the official TimeFest website. As I said, I would have loved to attend this one. I know exactly how nice it can be to hear the stories of all those founders. But the best thing of all might be meeting the other watch enthusiasts attending the event. Maybe we should just drive down to Spain a little earlier this year.

Will you be attending TimeFest? Or are you going to any other watch-related events this summer? Let me know in the comments below.