A while ago, I posted this link to a review on the Seiko Spring Drive watch.

Today I was in Zoetermeer, a city near The Hague. There is no pride in telling this, because this city represents all that is evil. Trailer park trash without the trailer 🙂 Anyway, the only valid reason to visit this city is to visit a jeweler called Van Koningsbruggen. They have an impressive collection of watchbrands available: Chopard, Chronoswiss, Glash?ºtte Original, IWC, Maurice Lacroix, Montblanc, Longines, Omega and… Seiko. I noticed this glass box in the shop with two Seiko Spring Drive watches. I asked the sales lady to see one, and after I asked for some more details on the watch, she asked for her collegue to tell me more about it. The sales guy really did his best to try to explain the working of the watch, including the trainings slides he received and studied himself. I was impressed by the appearance and ofcourse the smart inner workings of the watch. And by the knowledge of the sales guy, you don’t see this very often anymore..

Although I was impressed, the price tag also impressed me. I wonder how big the target audience is for this watch in Europe and the US. The model on a leather strap had a price tag of 3200 Euro. The same jeweler is giving 30% off IWC watches currently (according to their website). I wonder who would prefer a 3200 Euro Seiko over a nice IWC (or other brand, at least I would buy another brand….), Omega, Chronoswiss or other watch from their collection for that kind of money. At the end of our conversation, I received a nice CD-ROM with all the Seiko Spring Drive information and the brochure.

Anyway, except for the review by Jack Freedman I linked to before, also check the following websites:

Review by Ed Hanh @ TZ

Official Seiko Spring Drive website