Happy Chinese New Year, everyone! Today marks the start of the Year of the Tiger, and in Chinese culture, the tiger has a very special place. The majestic big cat is considered the king of all animals. The tiger is third in the twelve-year cycle of the Chinese zodiac. It symbolizes power, courage, confidence, leadership, and strength. Swatch’s 47mm Big Bold is the right platform to create a watch with a look and character that matches the important star sign. Enter the Swatch Tiger Power 2022.

The tiger is a special beast in Chinese culture, as it’s seen as an animal that expels all evil. It’s also associated with good luck, bravery, good health, and wellbeing. This year is the year of the Water Tiger. though there are four other elements that play a role in the cycle — gold, wood, fire, and earth. A Water Tiger year occurs once every sixty years, and it starts today and ends on January 21st, 2023. But you don’t have to be Chinese or an astrologer to admire the big cat’s grace, strength, and beauty. So what does it take to appreciate Swatch Tiger Power 2022?

Swatch Tiger Power 2022 watch

Happy Chinese New Year with the Swatch Tiger Power 2022 watch

If you’re Chinese or deeply emerged in Chinese culture, the €150 Swatch Tiger Power 2022 is the watch to wear during the sixteen-day celebration (!) of the New Year. It also perfectly suits people born in the year of the Tiger, of course. That includes kids who’ll celebrate their twelfth birthday this year, as well as people who were born in 1998, 1986, 1974, 1962, 1950, 1938, 1926… need I continue?

The special Big Bold is rich in symbolism. But if you like tigers in general — be it the largest of them all, the Siberian tiger, or the bounciest of the lot, Tigger — you could also have feelings for it.

Good luck in red and gold

The gold-and-red palette that Swatch chose for its Tiger Power 2022 watch bodes well for the wearer. The gold-colored dial with the tiger-head graphic is a symbol of prosperity, while the red details of the Big Bold symbolize joy, happiness, and vitality — all the type of stuff that you can’t have enough of.

Swatch Tiger Power 2022 watch

Since we’re living in times of sustainability and eco-consciousness, the Swatch Tiger Power 2022 watch features a black strap made of bio-material. Just as sustainable as the strap is the XL case made of Bioceramic, a mix of bio-plastic and ceramic. The 47mm case offers a large space for the tiger to strut its stuff. The shimmering, graphic tiger is combined with a 3D-printed metalized microstructure that creates an extra layer of visual depth.

Luscious and festive

To remind you why Swatch made this watch with a tiger on the dial, the brand put the inscription “Year of the Tiger” on the bezel. You will also find the Chinese translation (虎年) on the inside of the strap. Because this watch celebrates the Year of the Tiger, the black, gold, and red packaging with a tiger illustration looks luscious and festive.

2022 will bring you…

I’m not sure how you feel about astrology, but here goes. According to leading Chinese astrologists, Ox and Goat are the luckiest zodiac signs in 2022. A word of warning, though, for those born in the years of the Rat, Snake, Monkey, Pig, and Dog — you’ll need to put in some serious effort to make it through the year comfortably.

Swatch Tiger Power 2022 watch

There’s better news for those born in the years of the Rabbit, Dragon, Horse, and Rooster. You are entering a smooth year of luck and money-making. For those born in the Year of the Tiger — charming people with great leadership skills, they say — 2022 will be a lucky year overall. Good news, right? Please enjoy it to the fullest. Gong xi fa cai!

Swatch Tiger Power 2022 watch

If the Swatch Tiger Power 2022 watch is too new for you, have a look at a “vintage” model from the 2000s. And if the power of the Tiger is too in your face, there’s also a version of the Bold in Swatch’s Clear Collection.

For more information about Swatch, have a look at the brand’s official website.

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