Fratello On Air: Does Price Transparency In The Vintage Watch Market Exist?
Welcome to another episode of Fratello On Air! This week, we address a listener’s question about price transparency in the vintage market. Does it exist, and if not, how should a new collector navigate these murky waters? Listen in as we take a long look at this interesting topic.
After last week’s episode about what happens when a previously undervalued brand gains attention, we decided to focus on another deep topic. This time, we pick a listener’s suggestion and discuss price transparency in the vintage watch marketplace. Thanks to Tachytales for the suggestion, and thankfully, we’ve got a lot to say!
Handgelenkskontrolle
We begin our discussion with discussions about TV shows. The second season of Paradise is a must-watch. Then, we discuss the Oscars and several of the movies featured during the annual award show (yes, we made a mistake about Sinners winning the Best Picture award). Balazs has just returned from a business trip in Miami, and he has plenty to say about the weather, the clothing, and the Miami Heat. While there, he also had the chance to check out the latest Omega Speedmaster Professional “Reverse Panda” in steel. Regarding the Handgelenkskontrolle, Mike is wearing the Aquastar Benthos H2, a great watch for the rainy weather in London. Balazs brought a trio of watches to Miami and has opted for the one he wore the least. Today, he’s donning his Rolex Submariner 5513.
Price transparency in the vintage watch market
For our main topic, we attempt to answer a faithful listener’s question about market pricing for vintage watches. Yes, it can be difficult to know what to pay for a given watch when prices are all over the map. The same is true when past sales prices are challenging to find. And what about dealers who seem to charge a lot more than others?
First, we understand that some collectors of vintage watches are more comfortable taking risks than others. Still, we advocate research ad nauseam until purchasing feels like less of a gamble. Frankly, we feel that some watches are worth paying a dealer premium for, while others are more apt for finding on a site like eBay or at a local auction. For example, we’d likely refrain from buying an older Rolex or Patek Philippe on a whim.
Of course, there are other considerations, such as condition and service history. Some dealers specialize in museum-like new-old-stock pieces, which garner premium prices. Others ensure that all watches have received a full service before sale, a costly feature that isn’t insignificant for an older timepiece.
We always come back to doing one’s homework, but it’s not just about the watches. More than ever, we’ve seen a surge in Instagram-based dealers with dubious credentials. Digging deep to learn about their reputations, the watches they’re selling, and even checking if commenters are always the same are sound tactics. In the end, though, there are few absolutes on the pricing of vintage watches. If a watch is honest, in your price range, and desirable, then it’s probably a good buy.
We hope you enjoy today’s show. Feel free to leave us your comments below, and don’t hesitate to suggest any additional show topics. Thanks for listening!




