Time Is Our Thing – Chrono24
Chrono24 is the world’s largest marketplace for watches, and today marks the launch of its new brand identity and global brand campaign, “Time Is Our Thing.”
Cristiano Ronaldo took a stake in Chrono24 in 2023
Chrono24
Since its inception in 2003, Chrono24 has established itself as the international marketplace for luxury watches, offering a staggering selection of approximately 560,000 timepieces. With around 3,000 dealers and 60,000 private sellers spanning more than 120 countries, it’s no surprise that the platform sees more than nine million visitors monthly. Whether you’re in the market for a brand-new model, a cherished pre-owned piece, or a vintage gem, Chrono24 ensures a seamless experience for buyers and sellers alike, fostering trust within its vibrant community.
The company operates with a dedicated team of around 350 professionals across various offices, including its hubs in Karlsruhe and Berlin, plus locations in Miami, Tokyo, and Hong Kong.
Time Is Our Thing
Chrono24 is enhancing its brand with a vibrant new logo and a refreshed design that resonates with today’s watch enthusiasts. More than just a facelift, this brand refresh marks the beginning of a thoughtful evolution intended to solidify its position as the go-to hub for collectors around the globe. With a clear and engaging brand voice, Chrono24 is set to deepen its connections with the watch community, strengthen partnerships with dealers, and pave the way for sustainable growth in the ever-evolving world of horology.
“We are evolving while staying true to our roots,” says Carsten Keller, CEO of Chrono24. “This new brand identity reflects the values we have always stood for: passion, trust, and innovation in the world of luxury watches. It lays the foundation for building stronger relationships with watch lovers and partners around the world. At the same time, we want to introduce ourselves to a new, diverse generation of watch-curious newcomers – especially in key growth markets like the U.S., which is one of the most dynamic and exciting hubs for watch culture today. In all of this, our ambition is clear: to become the default destination for luxury watches — globally.”
A trusted platform
Chrono24’s rebranding signifies a notable change for watch buyers, reinforcing its role within the community of watch enthusiasts. The updated design offers a more straightforward and modern appearance across all platforms, ensuring that each interaction conveys a sense of quality and authenticity. An important element of this change is the introduction of the global campaign “Time Is Our Thing,” which captures the essence of watch collecting — dedication to precision and style.
“‘Time Is Our Thing’ shows how we express our love for watches — through stories, emotions, and the moments that make collecting meaningful,” says Chrono24 Director of Marketing Nick de Jong. “The new brand platform celebrates our global community and our shared passion for watches by highlighting insightful watch moments and relatable watch behavior.” The moments featured in the campaign are inspired by cultural research, interviews with influential voices from the global watch community, and personal stories shared by Chrono24’s 600k+ strong Instagram community.
As part of its new brand platform, Chrono24 builds lasting partnerships with respected people in design, lifestyle, and horology. These amplify the brand’s message and bring the new identity to life across diverse communities and formats, reinforcing Chrono24’s position at the intersection of watch culture and contemporary lifestyle.
For more information, visit the Chrono24 website. You can also engage directly with Chrono24 via the company’s IG account.
*Disclaimer: Fratello Watches and Chrono24 have belonged to the same group of companies since 2018.
