I’ve been looking forward to this for a while. Last year, I mooted the possibility of running a regular watch giveaway on Fratello and now, right at the start of 2021, I’m pleased to say that dream has finally come to fruition. Thanks to the generosity of Zelos, we have a brand new Zelos Nova 38mm watch with a silver linen dial to give away to one of our lucky readers. Interested? Read on to find out how this watch could be yours…

I’ve been working in and around the watch industry since 2003. In the past 18 years, there is one thing I have never, ever tired of: free stuff. Unfortunately for the growth of my immense stash of watch freebies, we have a slightly different policy here at Fratello. You see, to maintain our editorial freedom and professional integrity, we don’t swap articles for watches. If we like something, we have to buy it. That’s how we retain our independence and demonstrate our support for a brand. If we tell our readers that something deserves to be bought, we go ahead and put our money where our mouth is.


However, sometimes brands want to give watch journalists watches. In the olden days of yore, before Covid-19 tore through our beloved industry, it was common practice at other blogs/magazines I’ve written for to accept these gifts. It makes perfect sense, after all. We lucky few get to travel the world, visiting all kinds of manufactures, retailers, and attending watch events. Watches strapped to the wrists of those who review them for a living is a great billboard for a brand. So what to do?

Solving this first world problem

Obviously, with in-person meet-ups out of the question, there was less impetus for brands to push their wares toward our wrists in 2020, and yet still the offers flooded in. And, to be quite frank, I started to question the sense in politely declining these offers. Sure, we would not accept these watches for ourselves, but why couldn’t we share the wealth with our community? I was convinced it made sense to trial a column of this nature, and I now I respectfully ask you, the Fratelli, to prove me right.


How to win the Zelos Nova 38mm Linen Silver

I reviewed this very watch last year. I was pretty darn impressed with its case (especially the interesting lug profile) and the lovely linen texture of the dial. Zelos was more than happy to donate this watch to us to become the very first Fratello watch giveaway of 2021. As such, I’m pleased to say it’s currently up for grabs!

So how do you throw your name into the hat? Firstly, I need you to sign-up for a Fratello account. You can create an account in a few seconds. When you have time, why not add your own collection to your profile page? Upload a profile pic (we love to see your faces/wrists in the comments section), and tell us a little bit about yourself.

On your profile, you’ll be able to see your most recent comments and list your favorite brands. In the future, your profile will also have other features allowing you to grow your standing in the Fratello community. The most active users will receive prizes and invites to events (when we’re able to host them again). For more information on these developments, you can also sign-up for the newsletter here.

Secondly, you need to comment on this article with your answer to this question:

What other textures would you like to see on watch dials in 2021?

Entries will be accepted until the end of January 2021. Once you’ve all chimed in, I’m going to comb through the comments and pick my favorite one. That Fratello account member will win the Zelos Nova 38mm Linen Silver.

So what am I looking for? I’m looking for engagement. I’m looking for smart, well-thought-out answers that further the conversation. The winning comment needn’t be a standalone comment: it could be a response to an existing comment. Talk to each other. Comment multiple times if it makes sense. Spam won’t win you the watch, but if you want to get into a debate, then do so. We’re looking for quality over quantity, but the more you want to interact in this zone, the better.

What’s next?

Every month, I’ll be offering a watch donated to me by a brand as a giveaway. Every month, the question will be different. We want to learn more about you. What do you like? What do you hate? Crucially, what would you like to see more of? Now’s your chance to tell us!

I’d like to see more and more people becoming official members of the Fratello family so we can grow our network to be something more physical than just stats on a page. We have the #SpeedyTuesday community already. Now we want the Fratelli to come out in force. And as soon as we’re able to meet-up again, we’ll be inviting the most active readers along to partake in some very exciting experiences.

In the meantime, though. Why not win a watch? I can’t wait to read your comments and join in with the discussion. Let (good-spirited) battle commence! Learn more about the Zelos Nova 38mm here.

This is a preferred position post. Learn more.