Photo Report — An Evening With Cartier In Amsterdam
Earlier this month, we hosted a Cartier × Fratello event in Amsterdam to celebrate Cartier’s 50th anniversary in the Netherlands. The brand organized an experience called “Tank: The Journey of a Timeless Icon,” which allowed guests to discover the evolution of this enduring timepiece.
A warm welcome in Cartier style
We invited some of our readers to the beautiful Cartier boutique in Amsterdam for a panel talk with Anthony Santiso (head of image and style at Cartier’s headquarters), Kristian Haagen (Cartier expert and writer for several media titles), and Robert-Jan Broer. They discussed the history of the Cartier Tank model, its design codes, and the collection of Tank watches. The panel team also shared personal stories and anecdotes about the Tank watch.
Cartier brought Tank watches from its heritage collection to this special event
Tank: The Journey of a Timeless Icon
For this event, Cartier displayed 14 Tank watches from its heritage collection and 36 models from the current Tank collections, from the Tank Must to the latest Tank à Guichets. While the 14 museum Tank pieces were for display purposes only, the guests could try all the other Tank models.
The Cartier boutique opened in this specific location in 2022 and consists of a 300m² space
We invited 25 of our readers to join this special evening with Cartier in Amsterdam
A historical timeline with all Cartier Tank variations
A stylishly worn Cartier Tank Asymétrique
A panel talk with (L–R) Robert-Jan Broer, Kristian Haagen, and Anthony Santiso
Guests proudly showing their Tanks
Daan sporting his Cartier Santos Galbee XL
Kristian (L) with a Tank Américaine and RJ (R) with a Tank Louis Cartier
One of the guests wore her Ballon Bleu
Several Santos-Dumont watches were spotted on wrists
Pairing up!
Cartier Tank Must XL
Tank Normale
Tank Basculante
A Tank Oblique from the heritage collection
A classic Must de Cartier
Cartier brought special displays to demonstrate the creation process of the Tank
Fratelli and sorelle trying on watches from the Cartier Tank collection
One of the favorites of the evening, the Tank à Guichets
Approved!
Admiring the Tank à Guichets
Early 1920s Tank watches
Tank à Guichets from 1931
Another favorite of the evening!
Cartier Tank models that guests could try on
Tank Américaine
A Cartier Tank Must on a guest’s wrist
A Cartier Panthère in action
That’s how you do it!
Tank Française
Cartier Santos deconstructed
The Tank in one of its many flavors
RJ sporting the Tank LC in gold (of course)
The Amsterdam Cartier boutique, with its Parisian refinement
The guests did not leave empty-handed
Want to attend a Fratello event?
We’re organizing several events during the year, and if you’d like to receive a notification, make sure you sign up for our newsletter! We hope to see you at our next event.
A big thank you to the Cartier team for making this evening possible.
*The images without the Fratello watermark are © Niels de Vries, © Cartier.
