Sign up For The Cartier × Fratello Event — Tank: The Journey of a Timeless Icon
For the first time ever, Cartier will showcase a curated selection of heritage watches from its iconic Tank collection in the heart of Amsterdam. The exhibition will take place in Cartier’s beautifully appointed boutique on the P.C. Hooftstraat — a location the Maison has proudly called home for exactly 50 years. This milestone coincides with another major celebration: the city of Amsterdam’s 750th anniversary.
Cartier boutique Amsterdam. Image by Alexandre Tabaste.
Cartier’s 50th Anniversary in Amsterdam
Cartier’s journey in Amsterdam began in 1975 with the opening of its first official boutique in the city. Since 1994, the Maison has made its home on the P.C. Hooftstraat, just steps from the iconic Vondelpark. In late 2022, Cartier turned a new page by relocating—still on the same street—to a spacious, two-level boutique spanning approximately 300 m². This elegant new space reflects the brand’s enduring commitment to its crafts, heritage, and innovation in the Netherlands.
To celebrate these remarkable milestones, Fratello is proud to join Cartier in co-hosting this exclusive event. We warmly welcome you to be part of this special occasion in the heart of Amsterdam.
From the Cartier Archives.
Tank: A legacy in motion, a design in transformation
Along with the heritage Cartier Tank watches on display for this event, you can also see the Cartier Privé Tank à Guichets and Tank Américaine European Limited Edition. The latter will, of course, be available for “touch and try” sessions.
During the event, Kristian Haagen, Robert-Jan Broer, and Anthony Santiso, Image & Style manager, will participate in a panel discussion on the theme “Tank: A legacy in motion, a design in transformation.” A Q&A session will follow.
The final program will be announced later to those who signed up, but rest assured, it will be an evening driven by and centered around a passion for the iconic Cartier Tank.
This exclusive Cartier × Fratello event will take place on September 10th. We have a limited number of “seats” available, so make sure to sign up! The event will start at 7:00 PM and end around 9:00 PM. The Cartier boutique will serve food and drinks.
After you sign up, we will contact you to confirm your attendance. If you would like to join with a +1, ensure to leave his or her name in the form as well.
We look forward to seeing you in Amsterdam on September 10th!
