Coming this month is the return of WatchIt! Watch Fair presented by 12&60. WatchIt! is a free one-day event where you can view, handle, talk, and buy watches in a friendly and relaxed atmosphere. This gathering for enthusiastic watch lovers and like-minded individuals boasts some of the best of what Britain and the world offer.

Whether you’re serious about watches or only just getting into them, everyone is welcome. WatchIt! is free to attend and open to all, and its central location makes it accessible for visitors from across the country. The event will showcase British and Swiss watches you usually only see online, making it an excellent opportunity to go hands-on with some of the most exciting timepieces.

WatchIt! Watch Fair

How to attend

WatchIt! will take place on Saturday, June 21st, 2025, from 11:00 to 17:00 at Holiday Inn Birmingham Airport – NEC. There will be free onsite parking. Some exhibiting brands include Christopher Ward, Favre Leuba, Farer, Isotope, Paulin, RZE, and more.

Register here to attend.

I went along to the 2023 edition of WatchIt! and will be back again this year in the new location. It will be great to see you there, but if you cannot make it, follow the event via the Instagram account here.

Check the link here for more details on the event and the full list of exhibiting watch brands. I hope to see you there!

  1. Home
  2. Watch Brands
  3. Christopher Ward
  4. Farer
  5. Favre-Leuba
  6. Isotope
  7. Paulin
  8. RZE
  9. WatchIt! Watch Fair Is Returning This Month