Fratello Talks: With Daniela Pusch Live From WatchTime Düsseldorf
Watch fairs offer something online releases and product announcements can’t replicate — the chance to see watches in person, handle them, and talk directly to the people behind the brands. For enthusiasts, they can also be a great way to discover independent watchmakers and meet others who share the hobby. In this special on-location episode of Fratello Talks, Nacho and RJ are joined by Daniela Pusch, unit and editorial director of WatchTime. Recorded live at WatchTime Düsseldorf, the conversation explores the role of watch fairs today, how they have evolved, and what makes events like this valuable to both brands and collectors. Before we get into it, though, it’s time for a wrist check.
Wrist check
Daniela is wearing the DUG Purist 37mm in Moon White. Its compact case and clean dial keep the focus on legibility and restrained design, while the Moon White colorway gives it a subtle, understated look.
RJ has his Sinn 103 St Ty Hd on the wrist. He picked this one up earlier this year after seeing it at Watches and Wonders. It features a classic reverse-panda three-register chronograph layout with red accents.
Nacho is wearing his Breitling Aerospace F65362. This titanium multifunction quartz watch combines analog hands with digital displays, offering chronograph, timer, alarm, and other functions in a lightweight package.
Fratello Talks: With Daniela Pusch Live From WatchTime Düsseldorf
With so many new releases announced online, it’s easy to forget how much seeing a watch in person can influence a collector. A fair lets visitors compare models side by side, try different sizes on the wrist, ask questions, and discover brands that may not have a physical presence in their local markets.
That is where events like WatchTime come in. The format creates a meeting point for established names, independent brands, collectors, and newcomers to the hobby. It also gives brands a chance to hear directly from the people who wear and appreciate their watches.
Organizing a successful watch fair takes more than bringing brands into one room. It requires building an audience, maintaining relationships, and creating an environment where visitors feel welcome. Having hosted seven editions in Germany and 11 in New York, WatchTime has plenty of experience bringing these communities together.
In this episode, Daniela discusses what goes into making the events work and how watch fairs continue to serve the industry in an increasingly digital world. Tune in to hear Nacho and RJ speak with Daniela Pusch about WatchTime, the value of watch fairs, and how these events help connect enthusiasts with the watches and people behind them.
