As you probably know, it isn't easy to travel to Basel each year and visit the Baselworld exhibition if you aren't press or professionally occupied in the watch industry. As a private person, it is possible to just buy a ticket to the show, but not everyone is able or willingly to take up the tab for just a few days of watch fun. SIHH is even a bit tougher! They only invite press and industry people to Geneva each year. Click this article to read all about it.