Like every year for the past 11 years, Ace Jewelers hosted their annual IWC Novelty Event in one of their beautiful boutiques in the center of Amsterdam. IWC focuses on one specific collection each year to give it a make-over. This way, each collection gets an update every 4-5 years. Basically, it is much like what we see at some car manufacturers with their lifecycle methodology for car models.
Last Salon International de la Haute Horlogerie (SIHH) in Geneva, where IWC presents their new models every year, we could see the new line-up of the Aquatimer models that we boosted a couple of times on our instagram account (@fratellowatches). For those who are not accredited to visit the SIHH or simply do not have the resources or time to go there, Ace Jewelers organizes an IWC Novelty Event for their customers.
Yesterday, the entire team of Ace Jewelers welcomed a nice number of guests (starting at 5pm) with drinks and snacks. There was the opportunity to try (and buy) the new IWC Aquatimer watches as well as some models from other IWC collections of course. What to think of the FA Jones Portuguese in platinum (and skeletonized)?
My personal favorite – besides some already existing Ingenieur models – was this IWC Portuguese Hand-Wound 8 Days (reference IW510204). A really awesome dress watch on a Santoni strap to match the shoes of my favorite Italian manufacturer.
The visitors were a mixed group of friends and clients of the Ace boutiques and of course members of the press. But we somehow believe that there are some combinations possible of these options :). The Ace team did a marvelous job in creating a nice atmosphere, the drinks and snacks were amazing as well as the time that they took to talk to each visitor. Much appreciated.
Since Ace Jewelers has more then IWC only, there was enough time and opportunity to try & compare. Make sure to visit one of their three stores when you are in Amsterdam or visit their highly appraised e-Boutique.