It’s that time of the year again! The Fratello team is in Geneva to bring you all the latest from Watches and Wonders 2024. This year, the fair takes place from the 9th until the 15th of April. It’s arguably the most exciting time of the year for all watch enthusiasts. Over at Palexpo in Geneva, 54 brands will showcase their latest releases. In town, other parallel events will occur, adding to a long list of novelties. Rest assured, we’ll be covering it all here on Fratello. So prepare for a week full of watches (and wonders), and stay tuned for everything you want to know about some of the year’s most hotly anticipated new watches.

Much like last year, this year’s Watches and Wonders will include several open days near the end of the week (more on that later). There will also be other opportunities for people to join the action. You can find the full “In the City” program on the Watches and Wonders 2024 website. The “Watchmaking Village” will offer watchmaking workshops for children and adults alike. Guided tours of the city’s horological attractions will also take place. These include a visit to the Patek Philippe Museum, which we can highly recommend. For all that and more, check out the event’s website.

To follow along with all the action here on Fratello, make sure to visit our Watches and Wonders 2024 landing page, which will be constantly updated with all the latest throughout the week.

The brands

This year, 54 brands will be present within the halls of Palexpo. Those with a good memory will recall that this is five more than last year. The show continues to grow, as does the number of novelties released. We’ll be releasing coverage on just about every single one throughout the week. You can find all the latest on the aforementioned Watches and Wonders 2024 landing page. Here’s a complete A–Z list of the brands that will be at the fair:

A. Lange & Söhne, Alpina, Angelus, Arnold & Son, Artya, Baume & Mercier, Beauregard, Bell & Ross, Bremont, Cartier, Chanel, Charriol, Chopard, Chronoswiss, Cyrus, Czapek, Eberhard & Co, Ferdinand Berthoud, Frederique Constant, Gerald Charles, Grand Seiko, Grönefeld, H. Moser & Cie, Hautlence, Hermès, Hublot, Hysek, IWC, Jaeger-LeCoultre, Laurent Ferrier, Louis Moinet, Montblanc, Nomos, Norqain, Oris, Panerai, Parmigiani Fleurier, Patek Philippe, Pequignet, Piaget, Ressence, Roger Dubuis, Rolex, Rudis Sylva, Speake-Marin, TAG Heuer, Trilobe, Tudor, U-Boat, Ulysse Nardin, Vacheron Constantin, Van Cleef & Arpels, Zenith.

Watches and Wonders 2024 — Open days and public program

You’re read a brief overview of the action taking place in Geneva, but those who want to take part in the full experience can also make their way to Palexpo for the open days. Tickets for adults start at CHF 70 for single-day access, and the program seems to be nothing less than what was offered last year. It will include a number of guided visits, product presentations, conferences, and access to many of the brand’s booths to check out the novelties in person. If you want to see the entire program, you can find it here.

Also in Geneva — Time to Watches and independents at the Beau Rivage

In addition to Watches and Wonders, other events will also take place. These include the (somewhat awkwardly named) Time to Watches. There, 55 brands (including Sinn, Behrens, Airain, and Marathon, to name just a few) will showcase their watches. Additionally, the usual suspects will be present at the Beau Rivage Hotel. These include fan favorites like Baltic, Doxa, Nivada, Vulcain, HYT, Furlan Marri, and many more. If you’re in town and looking to get your fix of watches, it’s worth considering dropping into either of these events throughout the week.

Watches and Wonders 2024 — Coverage on Fratello

This is the third year that we’ll bring you all the news from Watches and Wonders, but for those tuning in for the first time, here’s where you can find everything:

Be sure to tune in throughout the week. This year’s Watches and Wonders promises to be the biggest and best so far. You won’t want to miss out!