The watch world doesn’t always embrace those who push creative boundaries. Over the past two decades, however, enthusiasts have become increasingly receptive to watchmakers who challenge conventional ideas. MB&F, Urwerk, De Bethune, and Greubel Forsey have repeatedly demonstrated what happens when imagination drives the watchmaking process. The resurgence of shaped watches over the past five years has also encouraged younger companies to explore unconventional ideas. One of my favorites is Toledano & Chan. Founders Phil Toledano and Alfred Chan have released several versions of their debut B/1, each offering a fresh take on the original concept. Their latest release, the wildly wonderful Toledano & Chan B/1 Dazzle, might be their most striking variation yet.

Remarkably, Toledano and Chan have officially released just one watch so far — the B/1. Yet, its different executions have yielded more creative discoveries than many watchmakers manage throughout their entire histories. Changes to its proportions, materials, dial, and finishes have made the watch an ideal platform for experimentation. Now, the B/1 Dazzle takes that approach a step further. Its inspiration comes from dazzle camouflage, a distinctive visual technique that gives this titanium B/1 a striking new finish.

Toledano & Chan B/1 Dazzle on its side

The story of the Toledano & Chan B/1 Dazzle

Dazzle camouflage, also known as “razzle dazzle” in the United States, was primarily used on ships during World War I. It consisted of intricate patterns of geometric shapes and contrasting colors that intersected and disrupted one another.

Toledano & Chan B/1 Dazzle bracelet, clasp closed

Rather than conceal a ship, this radical approach aimed to confuse the enemy. Applied to a vessel’s exterior, the patterns made it harder to estimate its range, speed, and direction. The B/1 Dazzle brings that same visual trickery to the wrist, with spectacular results.

Toledano & Chan B/1 Dazzle hanging off of white block

The foundation is the titanium B/1, a watch I reviewed earlier this year that remains one of my favorite 2026 releases. The Dazzle retains a 32 × 31.5mm Grade 5 titanium case and 9.1–10.4mm thickness (which varies due to the asymmetrical construction). It also keeps the destro layout, positioning the crown on the left side.

Toledano & Chan B/1 Dazzle finishing detail

The sculpted case and faceted sapphire crystal remain a joy to behold. The case flows seamlessly into an equally distinctive titanium bracelet, whose asymmetrical links taper toward a concealed butterfly clasp. The links vary in size, lending the watch extra character while ensuring a comfortable fit.

Toledano & Chan B/1 Dazzle finishing detail

The Dazzle’s extravagant pattern in detail

As I explained in my review of the B/1.3r, the original finishing is already impressive. Its finely executed vertical brushing adds considerable character. On the Dazzle, however, that’s just the beginning. The dial, case, and integrated bracelet feature an irregular arrangement of intersecting lines and planes.

Toledano & Chan B/1 Dazzle bracelet

Alternating frosted and satin-brushed surfaces reflect light in different ways. As you move your wrist, the pattern shifts, distorting the edges and making the watch’s silhouette seem to disappear.

Toledano & Chan B/1 Dazzle dial

Giving the watch its distinct aesthetic starts with CNC engraving the pattern. It is then frosted with diamond dust and given a final brushing on the raised surfaces. The result is visually striking, but it also introduces a tactile dimension. Running your fingers across the surfaces reveals distinct textures, ranging from smooth to grainy and rough. These contrasting finishes give the intricate pattern both visual depth and a satisfying physical presence. It’s an engaging study in form, materials, and texture.

Toledano & Chan B/1 Dazzle dial, hands, and crystal up close

Two dial variations that will dazzle you

Toledano & Chan will produce 200 examples of this limited edition. Of those, 188 will feature a standard dial that continues the pattern across the case and bracelet. The remaining 12 will receive special dials set with 350 natural pavé diamonds. Called the B/1 Double Dazzle, this version adds another layer of brilliance and pushes the extravagant aesthetic even further. Both variations feature two asymmetrical, razor-sharp hands that suit the watch’s angular character.

Toledano & Chan B/1 Double Dazzle diamond-set dial

Inside, both versions use the Sellita SW100. This automatic caliber operates at 28,800 vibrations per hour, contains 25 jewels, and delivers a 42-hour power reserve. Based on the ETA 2671, it’s a compact and reliable choice for the B/1 series. You set the time by pulling out the small crown on the left side of the case. As a right-handed person, I enjoyed operating it with my left hand. Adjusting the time, in particular, becomes a fun exercise in precision.

Toledano & Chan B/1 Dazzle pocket shot

Wearing the Toledano & Chan B/1 Dazzle

Once you’ve set the time, you’re ready to go. Just make sure you put the watch on correctly. Its asymmetrical shape makes it surprisingly easy to put it on upside down. Everyone in the Fratello offices made that mistake at least once. It’s especially easy to do when you’re talking to someone and not paying close attention.

Toledano & Chan B/1 Dazzle case back

Once I put it on my wrist, I was smiling from ear to ear. Thanks to its sculpted case, faceted crystal, and beautifully integrated bracelet, the B/1 is a joy to wear. Even after trying several versions, I still find the watch captivating. I could spend hours admiring it.

Toledano & Chan B/1 Dazzle on wrist

The dazzle pattern takes the watch’s extravagant character in a new direction, using an idea that once served a practical purpose. I’ll admit that its bold, asymmetrical appearance isn’t totally to my taste. After wearing it for a few days, though, I began to appreciate it more. The optical illusion is entertaining, and I kept finding reasons to look at the watch again. That sense of discovery made wearing it another highlight of the year. It’s exactly the kind of enjoyment a hands-on experience should deliver.

Toledano & Chan B/1 Dazzle pocket shot

Final thoughts on the new Toledano & Chan B/1 Dazzle

The Toledano & Chan B/1 Dazzle challenges conventional tastes with its unapologetic originality and commanding presence. It’s certainly an acquired taste, and honestly, I wouldn’t rank it among my favorite B/1 releases. Still, that doesn’t diminish what the watch achieves.

Toledano & Chan B/1 Dazzle on-wrist profile shot

I admire the historically inspired idea behind this unusual execution. It pushes the aesthetic boundaries Phil Toledano and Alfred Chan continue to explore through their work. If you appreciate unconventional watchmaking, the Dazzle offers plenty to admire, from its distinctive finishing to the ingenuity of its concept. That willingness to experiment earns my respect with every new release.

Toledano & Chan B/1 Dazzle on wrist

The 188 units of the standard-dial Toledano & Chan B/1 Dazzle will go on sale October 24th for US$7,700. The 12 diamond-set B/1 Double Dazzle watches will be available the same day for US$9,700. Both versions will be sold through the brand’s official website and a select group of retailers. Given how quickly previous B/1s have sold out, I wouldn’t be surprised if all 200 find owners soon.

Toledano & Chan B/1 Dazzle on wrist, hands on lapel

Although the Dazzle isn’t my favorite version — that honor still goes to the gold-dial model released earlier this year — I was reluctant to let it go. Wearing it was so much fun that I wished I could keep it a little longer. That doesn’t happen often, and it speaks to how Phil Toledano and Alfred Chan have added another hands-on highlight to my year.

Watch specifications

Model
B/1 Dazzle
Dial
Titanium with dazzle camouflage pattern (Dazzle) / Titanium with 350 natural pavé diamonds (Double Dazzle)
Case Material
Grade 5 titanium with CNC-engraved dazzle pattern, frosted with diamond dust and brushed
Case Dimensions
32mm (width) × 31.5mm (length) × 9.1–10.4mm (thickness)
Crystal
Faceted sapphire
Case Back
Grade 5 titanium, bolt-on
Movement
Sellita SW100: automatic with manual winding, 28,800vph (4Hz) frequency, 41-hour power reserve, 25 jewels
Water Resistance
5 atm (50 meters)
Strap
Grade 5 titanium integrated bracelet, CNC-engraved dazzle pattern, frosted with diamond dust and brushed, butterfly clasp
Functions
Time only (hours, minutes)
Price
US$7,700 (Dazzle, ex. taxes) / US$9,700 (Double Dazzle, ex. taxes)