Our good friends at WatchPro have some exciting news for watch fans in and around the London area (or anyone that fancies hopping over to Her Majesty’s land of plenty for a couple of watch-fuelled days). Read on if you’d like to take part…

In fact, if you get there at the right time, this promising event will be fuelled by more than just watches. From 14:30–17:00 on Friday the 12th of November, the event will enjoy a soft start with the Champagne VIP Preview. Following that, general admission starts at 5:00 for the Opening Night Cocktail party.

WatchPro Salon

The next day will kick-off at 9:30 am and the event will run until 18:00 giving all attendees plenty of time to visit the more than 40 (yes, forty) brands. There will be a lot to see from a broad spectrum of the watchmaking universe. Masters such as Kari Voutilainen and Laurent Ferrier will see their work presented. Heavy hitters like Grand Seiko, Czapek, and Parmigiani will be there too. Smaller, creative independents are represented by brands like Schofield, Bianchet, and Speake-Marin, for example. Simply put, it’s going to be great. Check out the full list of attending brands below in case something catches your eye.

Schofield-Japanese-Bronze-Beater-Watch

Who’s coming?

ALLEMANO | BALL WATCH | BA1110D | BIANCHET | BONHAMS | BRITISH HOROLOGICAL INSTITUTE | CHARLES GIRARDIER | CHRISTOPHER WARD | CYRUS | CZAPEK | DELMA | DOXA | DUCKWORTH PRESTEX | GRAHAM | GRAND SEIKO | IKEPOD | JUNGHANS | LAURENT FERRIER | MARATHON | MAURICE LACROIX | MECCHANICHE VELOCI | MICHEL HERBELIN | ORIS | PARMIGIANI FLEURIER | PEQUIGNET | PERRELET | QLOCKTWO | SCATOLA DEL TEMPO | SCHOFIELD | SIDEREUS | SINN | SPEAKE-MARIN | SWISS CAPSULE | SWISS KUBIK | THE SPLINED HUB | TRIBUS | U-BOAT | VICTORINOX | VOUTILAINEN | WOLF | WILLIAM WOOD WATCHES | ZEITWINKEL

DOXA SUB 600T Pacific Dive Watch 8

“It is fascinating how WatchPro Salon is reflecting broader trends in the market. Consumers are looking for something different to add to their collections, but they find it hard to see anything new in this country because retailers are narrowing their focus on a shrinking number of brands,” suggests WatchPro co-founder and editor Rob Corder.

Grand Seiko Tough Quartz SBGX341

“Lockdowns have meant people have spent the past two years learning more about the wider world of watchmaking. They have discovered phenomenal watchmaking online and are dying to see these timekeepers up close. Where better than in the ultra-luxurious surroundings of The Londoner for a show like WatchPro Salon to bring these enthusiasts and collectors together to speak directly to the brands?” he adds.

Sinn 717 Cockpit Wristwatch

London Calling

So where is this tantalizing event taking place? You will find all this wonder at The Londoner, a brand new 5-star hotel on London’s Leicester Square. Not only will you find all of the above brands attending, but there will also be an exhibit by The Splined Hub, a specialist in restoring vintage Jaguar cars which will bring to life the decades-old association between classic cars and vintage timekeepers. Furthermore, experts from Bonhams will be present to discuss the buying and selling trends they are seeing at auctions, as well as showing a few special pieces that will soon be going under the hammer.

And there’s more! WatchPro has given us some tickets to give away! We have one pair of tickets for the Friday Champagne Preview (14:30–17:00), two pairs for the Friday Opening Night Cocktail, (17:00–20:30), and four pairs for the Saturday General Admission, (9:30–18:00). If you want to enter for a chance to win, submit your email address here and a member of the WatchPro team will be in touch should your entry be successful. If you don’t win and want to buy tickets anyway (highly advised) you can do so by following this link. Live events are back and it’s about time!