As you probably all have seen (at least the people who watch the Olympic Games), Swatch is (again) the official timekeeper of the games. They use the Omega Swim-O-Matic for timing the swim competitions! Omega also designed other timing devices, check their http://www.omegatiming.com/ site for more info.
Anyway, reason for Swatch to introduce a few Olympic Games specials. Like the Pheidippides, in a very nice and special giftbox.