Playing with polygons for an affirmed graphic identity

The art of tattooing reinterpreted on the iconic Big Bang

Hublot and Sang Bleu create an original intriguing and eye-catching piece. Its construction is reminiscent of the symbolism in the geometric shapes so dear to Sang Bleu. It evokes the harmonious and proportional relationships derived from Leonard de Vinci’s Vitruvian Man. Shapes that characterize Maxime Büchi’s tattoo designs and echo the quest for perfection and the worship of symbols that bring his work to life.

Ricardo Guadalupe & Maxime Büchi Hublot Big Bang Sang

Ricardo Guadalupe & Maxime Büchi

Celebrated during Fashion Week in London in February, the collaboration between Hublot and Sang Bleu takes the form of a glass and metal sculpture. A unique motif, drawn out by the subtle play and superposition of rings and squares, not only evokes the quadrature of the circle but also tells the time in an audacious manner. Aesthetics that imprint a new graphic identity upon our iconic Big Bang.

Big Bang Sang Bleu Soldier

Big Bang Sang Bleu Soldier

The bezel of the Big Bang sees its roundness shaped into a hexagon. These facets confer a three-dimensional effect upon it. The matt black dial presents a wide black satin-finish circular flange stamped with the hours. The numerals created for this piece by Maxime’s typeface-design agency SwissTypefaces SARL. As for the seconds counter, it appears discreetly on the metal sculpture that dresses the dial. Curves that contrast with the piece as a whole. The time is displayed through the superposition of three rhodium-plated octagonal-shaped discs. The largest disc indicates the hours, while the small one marks the minutes. To make it easier to tell the time, one of the tips of the hours and minutes octagons is in white Superluminova. As for the seconds, these tick by in the center on a black disc stamped with the H of Hublot and the stylised hourglass of Sang Bleu.

Available in a run of 200 pieces, the titanium Big Bang Sang Bleu follows the rhythm of the Unico manufacture movement, which has been entirely remodeled without a chronograph and redesigned in order to tell the time through three discs. As for the oscillating weight, its silhouette features the triangular codes of the Sang Bleu logo.

This model will appeal to all those who will not go as far as a real tattoo but can wear this unique model like an ephemeral tattoo on their wrist.

Big Bang Sang Bleu

Sang Bleu

A multidisciplinary artistic platform founded by Maxime Büchi.

In 2006, Maxime launched the eponymous magazine. An interdisciplinary project merging art, fashion, literature, sociology and tattooing.

In 2014, he created the Sang Bleu London Tattoo Studio, bringing together a dozen top-flight tattooists. Among his prestigious clients, Kanye West and Adam Lambert wear his ink on their skin.

Today, Sang Bleu is a contemporary design brand in the broadest sense.

For more information:

Maxime Büchi with the Big Bang Sang Bleu

Maxime Büchi with the Big Bang Sang Bleu


Reference 415.NX.1112.VR.MXM16 — Limited edition of 200 pieces
Diameter 45 mm
Water resistance 10 ATM (100 m)
Satin-finish and polished Titanium with engraved geometric Maxime Büchi design
Hexagonal bezel, satin-finish and polished Titanium with 6 Titanium H-shaped screws
Bezel lug Black composite resin
Glass Sapphire glass with anti-reflective treatment
Crown Black rubber and satin-finish Titanium
Back Satin-finish Titanium with “Limited Edition 200NUM” engraving

Sapphire glass with anti-reflective treatment

Dial Black dial with Maxime Büchi design
Hands Octagonal skeleton hands, rhodium-plated
Movement UNICO HUB1213 mechanical movement with automatic winding
No Components 255 (28 rubies)
Power reserve 72 Hours
Oscillating weight Geometric design by Maxime Büchi
Strap Calfskin with grey gradient and black rubber with geometric inscriptions by Maxime Büchi, and Titanium folding clasp