A Rolex Cosmograph Daytona in stainless steel is probably the most sought-after timepiece in the world, at least it is – together with the Omega Speedmaster Professional – the most recognized and iconic chronograph timepiece in the world. Since a year or so, a stainless steel Daytona is easier to get than it ever was before. Long waiting lists (+2 years, at some point even more) were maintained by authorized Rolex dealers, where the sales people succeeded in giving you the idea that it was actually an honor to be on that list at all. No more. Oh no. Stainless steel Daytonas can now be found at list price ($10.400 USD / 7570 eur), sometimes even below that.

John Holbrook, owner of Luxurytyme and the Watch Talk Forums, is renown for his great write-ups on watches, especially Rolex watches. John wrote an excellent review on the current stainless steel Rolex Daytona model, ref.116520. Giving some history on the Daytona models, technical information about its automatic chronograph chronometer movement (caliber 4130) and his own view on ‘owning a Daytona’ and whether it will be a safe ‘investment’ in this uncertain financial era. Will the value and demand return when our economy improves again?

Besides the excellent write-up, John’s watch photography skills are very impressive as well. Click here to read the review.

Photo courtesy of LuxuryTyme, used with permission of John Holbrook.

Robert-Jan Broer
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Robert-Jan Broer

Founder & Editor at Fratello Watches
Robert-Jan Broer, born in 1977, watch collector and author on watches for over a decade. Founder of Fratello Watches in 2004.
Robert-Jan Broer
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  • John

    RJ – I’m honored to have my work featured here on your site. Many thanks!

  • I recall back in 1983 when I first began working in the watch trade the store had in stock a Rolex Daytona . Try as we may we just couldnt sell it , how times change.

  • This is by far my favorite watch. The white-faced SS Daytona is simply gorgeous!

  • Chris

    A triumph in marketing by Rolex .

  • Watchrepaircentre

    One of the greats .

  • Rob

    Just got one last month…4 years waiting

  • I love this watch . You can own this watch for 10 years and then find its worth more than it cost . This watch pays you to own it. Amazing.

  • Must be the all time icon . A watch to drem of…

  • Rob

    If Nothing else look at this watch as an investment . Its worth more than you paid on day 1…

  • The great icon , but not in the early days . I can recall seeing the daytona sitting in store windows unsold .