NORQAIN, the independent Swiss watch brand was founded in March 2018 after Ben Küffer left his corporate job in the Swiss watch industry and fulfilled his dream of building his own family-owned and independent watch company. Despite people’s concerns about whether the Swiss watch industry still has capacities for another brand, Ben has consistently followed his dream and been determined to go his own way.
Watchmaking Roots & Rebellious Spirit
The Küffer family has a great accumulation of experience in the Swiss watch industry. Ben’s father, Marc Küffer, is the Chairman of the Board and has over 45 years of experience in manufacturing Swiss luxury watches and spent 25 years on the Board of Directors of the Swiss Watch Industry Association. Ted Schneider, son of former Breitling owner, and Mark Streit, the Swiss ice hockey legend and Stanley Cup winner, are also part of the management and board.
Based in the heart of Swiss watchmaking, in Nidau (Bienne), NORQAIN is driven by the excitement that comes with traveling the road less traveled. Their timepieces exclusively feature automatic mechanical movements and original striking design elements. Every NORQAIN watch is Swiss made with absolute attention to detail and ready for whatever adventure awaits.
The name NORQAIN stands for its values:
N = Always open for the NEW
O = Going through life OPEN-MINDED
R = A healthy dose of REBELLIOUSNESS
Q = Life is about enjoying QUALITY TIME
A = Seeking ADVENTURE
I = Feeling INDEPENDENT
N = Proud to be part of a NICHE
The logo with the mirrored N’s is inspired by the Swiss mountains and symbolises a mountain peak.
Created for Grand Adventures
NORQAIN watches have been designed to complement an active lifestyle. All the models feature unique design elements and are made from the highest-quality materials, such as 316L stainless steel, solid 18ct gold, and robust and stylish ceramic. All timepieces are also all water resistant to 100 metres.
Freedom 60 Collection
The Freedom 60 collection stands out with its classic design elements such as the box-type glass with its origin in the 60s and the reduced dial. These design elements are beautifully complemented by the vintage-looking Italian leather strap with the distinctive NORQAIN stitches which represent the Swiss mountains.Freedom 60 Auto – Black Dial
The Adventure collection consists of very sophisticated and sporty models with a strong character. Due to the distinctive NORQAIN pattern on the dials and the accentuated self-confidence these timepieces have an unmistakable look.Adventure Sport Auto DLC
The NORQAIN Plate
The “NORQAIN plate” adds a one-of-a-kind touch to each model. This detail on the left side of every case is open to be customised with a word to live by, a date to remember or the location of a meaningful life moment.Adventure Sport Chrono Auto – Grey Dial
Renowned Partners Worldwide
After being on the market for less than a year, NORQAIN already has over 80 Point of Sales worldwide and partnerships with renowned retailers such as Bucherer, Wempe, Kirchhofer, Tourneau, Westime and Seddiqi.
NORQAIN is passionate about creating watches for authentic rebels who go their own way, no matter where the rest of the crowd is heading. They live life in the moment, welcome the thrill of the unknown, enjoy the journey at every turn, and appreciate fine watchmaking. They are NORQAINERS.
Matterhorn Challenge 2019: Andy Steindl, NORQAINER and Matterhorn Speed Record Holder and the winners of the NORQAINER Challenge 2019 Naoto Minoda (JP) and Oliver Adkins (GB)