WatchIt! Watch Fair To Return Next Month
The WatchIt! Watch Fair will return next month for its fifth edition, presented by 12&60. This one-day event brings watch lovers together in a friendly, relaxed setting. You can view, handle, discuss, and buy watches without pressure. More importantly, you can do it face-to-face with the people behind the brands. As a result, the atmosphere feels open, welcoming, and enthusiast-focused.
WatchIt! celebrates the best of British and international watchmaking. It attracts collectors, newcomers, and everyone in between. Whether you own dozens of watches or are just starting, you will fit right in. Furthermore, the fair showcases brands you usually only see online. That hands-on access alone makes the event worth attending. Thanks to its Midlands location, WatchIt! remains easy to reach from across the country.
Event details and exhibitors
WatchIt! will take place on Saturday, June 20th, 2026, from 11:00 AM to 4:00 PM. The venue is voco St. John’s Solihull, near Birmingham. The location offers comfort, space, and excellent transport links.
This year’s exhibitors include Maurice Lacroix, Bamford London, Pinion, Schofield, Furlan Marri, and Doxa, among many others. In total, more than 40 brands will exhibit. As a result, visitors can explore a wide range of styles, prices, and philosophies under one roof. Each brand brings something distinct, which keeps the experience varied and engaging throughout the day.
Tickets and why you should go
General admission costs £8.83, including the admin fee. VIP tickets cost £14.25 and include early access from 10:00 AM. Tickets are available online now.
I attended the 2025 WatchIt! fair and will return this year at the new location. The event continues to grow while keeping its relaxed spirit. It is always great to meet familiar faces and new enthusiasts alike. If you cannot attend, follow the event on Instagram for updates and coverage. For full details and the complete exhibitor list, check the official event page. Hopefully, I will see you there.
